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9,800-mile 2006 Mitsubishi Evo IX MR likely to set a record on Bring a Trailer

The Mitsubishi Lancer Evolution may be gone from the U.S. market, but it is not forgotten. And it's clear that for some fans, the passion for the rally-inspired Mitsu burns as brightly as ever. We saw that a delivery-miles example can crack the six-figure mark, when this 2006 Evo IX MR with 9 miles on the clock fetched just shy of $138k on eBay. Now, it looks like we're about to find out how high is up for a driven but still low-miles car — with 9,800 miles on the odometer — as this pristine 2006 Lancer Evolution IX MR on Bring a Trailer has already garnered bids of $35k with six days still to go. The BaT car is the same year and model as the $138k eBay example. It features the SE appearance package and is finished in Apex Silver Metallic. The MR trim level included an aluminum roof panel (with vortex generators at the trailing edge), HID headlamps, and auxiliary gauges, and aluminum trim inside. The SE appearance package featured a revised front spoiler, dark-finish BBS wheels, and red contrast stitching on the seats. The car, which is being sold by a dealer in Colorado Springs, appears to be unmodified. A 2006 Evo IX MR with 25,000 miles sold for $37,787 back in June on BaT, and a 2006 Evo IX SE with 4,000 miles brought $36,916 in October 2018. This car seems certain to smash those numbers. Featured Gallery 2006 Mitsubishi Lancer Evo IX MR on BaT Mitsubishi Auctions Performance Classics Sedan

Mitsubishi Concept GR-HEV brings diesel hybrid efficiency to the pickup game

Mitsubishi unveiled its Concept GR-HEV at the 2013 Geneva Motor Show. Branded a "Sport Utility Hybrid Truck," the concept mates a 2.5-liter clean diesel engine with a front-mounted electric motor for a more efficient one-ton pickup. Complete with an automatic transmission mated to a full-time four-wheel-drive system, the GR-HEV is designed to make hybrid technology attractive to buyers beyond the traditional compact car market. Mitsubishi says the vehicle's drivetrain is good for CO2 emissions of 149 grams per kilometer. For comparison's sake, the global 2012 Ford Ranger emits 264 g/km when equipped with the 3.2-liter turbo-diesel engine and a six-speed manual transmission.
Designed to be both more simple and less expensive than electric, plug-in hybrid or standard hybrid work vehicles, the GR-HEV would theoretically yield both the instant torque of a hybrid and the range of a traditional diesel. You can take a closer look at a full press release below for more information.

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.