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What $40k worth of lights and chrome does to a JDM truck

Japan's dekotora truck culture allows big rig drivers to express themselves by decking out their vehicles with a plethora of blinking lights and shining chrome. While we occasionally catch glimpses of this automotive lifestyle in the US, this short documentary called Dekotora, Another Roadside Attraction takes viewers inside the dekotora truck scene with someone who actually drives one everyday. Takuya Sosogi carries fresh vegetables between markets and claims he has covered the over 2 million kilometers (1.2 million miles) in his dekotora. He also has spent around 5 million yen ($46,200 at current rates) to make his Mitsubishi Fuso light up the night. At this point the truck has become among the most important parts of his life. Sosogi believes that taking good care of his rig is akin to looking after himself. Despite the blinking lights and polished metal, Sosogi's truck is almost subdued by dekotora standards. Some of the rigs feature lighting rigs that rise high into the sky and sport crazy body modifications. Watch the entire documentary above for a look into this fascinating Japanese automotive subculture. Related Video:

Junkyard Gem: 1990 Mitsubishi Mirage Sedan

In the early 1970s, Chrysler (lacking funds to develop a brand-new subcompact for the American market) began importing Mitsubishi Colt Galants and putting Dodge Colt badges on them. Chrysler's relationship with Mitsubishi deepened over subsequent decades, with numerous Mitsubishis sold here with Dodge, Plymouth, Chrysler, and Eagle badging. That didn't stop Mitsubishi Motors from selling some of the very same vehicles, though, once sales of Mitsubishi-badged cars and trucks began here in the 1983 model year. Starting in 1979, Colt badges moved over to the front-wheel-drive Mirage, with the Mirage itself appearing here for the 1985 model year. Here's one of those cars, a rare 1990 sedan in a Denver self-service yard. In 1990, Americans could choose between four near-identical versions of this car sold by different marques: the Mitsubishi Mirage, Dodge Colt, Plymouth Colt, and Eagle Summit. The MSRP on the '90 Mirage sedan was $8,559 (about $15,015 in 2022 dollars) and the prices of the other three were so close as to make no real difference; customers could just shop for the best rebates and financing. Americans couldn't get this generation of the Dodge/Plymouth Colt as a sedan, though Canadians could. Most of the Mirages and Summits sold here were hatchbacks, but Mitsubishi and Eagle dealers probably wanted something to compete with the Civic and Corolla sedans of the era. Mitsubishi certainly got its money's worth out of the 4G aka Orion engine family! This is a 1.5-liter SOHC 4G15, rated at 81 horsepower. The early Hyundai Excel (and its Mitsubishi-badged twin, the Precis) got a version of this engine. If you bought the Mirage Turbo, you got a DOHC version displacing 1.6 liters and blasting out 135 horses (but it was only available here until 1989 and just as a hatchback). That 81 horsepower was even less fun than it sounds, in this case, because the original buyer of this Mirage skipped the standard-equipment five-speed manual and paid extra for the three-speed automatic. It has air conditioning, with the "Econo" mode that was so popular among 1980s Japanese cars. Not quite 100,000 miles passed beneath its wheels during 32 years of service. At some point, a set of Mercury Tracer hubcaps was slapped on the unsightly steel wheels. The lug holes don't line up, but who's going to notice? Sold out of the now-defunct Ehrlich dealership in Greeley, Colorado, back when you could buy an Isuzu or a Nissan on the same lot.

Mitsubishi considering a small pickup for the United States

Mitsubishi hasn’t sold a pickup truck in the United States since the Mighty Max in the late 1990s, but there is mounting evidence that the brandÂ’s dry spell may end. At a recent vehicle launch, Carson Grover, the brandÂ’s director for product planning, said the company is considering a new pickup for the U.S. market but acknowledged the challenges involved with doing so. Reported by The Drive, Grover said pickup trucks were “another one of those things we want to try to figure out.” The problem with those ambitions is the Chicken Tax, a heavy 25% tariff on imported trucks. That insane percentage is why Toyota and Nissan build trucks here, and itÂ’s why we donÂ’t see cool foreign-market trucks like the Volkswagen Amarok. Mitsubishi will need a partner if it plans to bring a truck here, which it conveniently has in its Alliance partner, Nissan. The Frontier could form the basis for a Mitsu pickup, but GroverÂ’s comments suggest the automaker could have other plans. “The Ford Ranger, the old ranger, that was much smaller, had so much volume and was around so long.” He went to namedrop the Ford Maverick as well, which he said fills the small, affordable gap that the Ranger used to occupy. As The Drive pointed out, it might be possible for Mitsubishi to repurpose the existing Rogue platform for a small pickup, but Grover was careful to note that the company isnÂ’t making any announcements on the subject. As is the case with the vast majority of requests for comment on future product, Grover declined to elaborate but did say the company has taken notice of other trucksÂ’ popularity. A new American-market truck could further revitalize the Mitsubishi brand in North America. The automaker recently revived another of its iconic nameplates in late 2022 with Ralliart versions of all its vehicles. MitsubishiÂ’s motorsports arm made a name for itself in the World Rally Championship starting in the late 1980s, and some of the coolest cars to wear the brandÂ’s badge have also been stamped with the Ralliart name. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.