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Say Hello to the Kitty edition Mitsubishi Mirage

Japan is the country that gave us the GT-R, the LFA and the STI. But it's also the home of Hello Kitty. We try our best to ignore the commonality, but now Mitsubishi is putting it right in our faces with the new Hello Kitty edition Mirage.
Decked out in pink, the special Mirage arrives on the occasion of the character's 40th anniversary. It comes decked out with Hello Kitty decals on the outside, special hubcaps and unique upholstery. It's even got a Hello Kitty pillow inside, for crying out loud.
Fortunately, only 400 examples will be made, hopefully only for domestic consumption, wearing a sticker price of 116,970 yen (equivalent to about $12k). Now we wish we could say this was a first, but sadly it's not - not even for Mitsubishi.

Mitsubishi Evolution nameplate evolves into an electric SUV

Let's imagine a Mitsubishi enthusiast awakens after having slept a decade. At first he isn't alarmed at all, since the Lancer he last saw before taking a long nap still looks the same. The Galant is long gone, but that doesn't bother him much. The first shock he experiences is when he realizes the Eclipse name has been reserved for a 2018 crossover — so would it be best not to tell him the vaunted Evolution nameplate will be used in an electric SUV? That's the plan according to Mitsubishi, as the carmaker announced it will show its e-Evolution Concept at the 45 th Tokyo Motor Show next month. Mitsubishi speaks of a watershed moment taking place at the show, as it "will wave the flag under new circumstances to usher a new era of longterm growth and sustainable development, returning to where it belongs to better embrace the future." In short, electric SUVs. According to Mitsubishi, the e-Evolution is a preview for a "low-slung aerodynamic SUV Coupe," and it will be a high-performance, all-wheel-drive vehicle with electric power. Of course, the very name Evolution stands for continuously evolving vehicles, so a change of approach from turbocharging winged Lancers isn't that ill-advised. The included photo was distributed under the file name "1st Teaser," so perhaps we will see more photos as the showtime gets nearer. Related Video:

Junkyard Gem: 1991 Mitsubishi Mighty Max Super Max

While the Montero SUV sold well enough in the United States, Mitsubishi-badged pickup sales didn't quite measure up to those of their Toyota, Nissan, and Mazda rivals. Second-generation Mighty Maxes are hard to find, so this '91 in Colorado was worthy of inclusion in the Junkyard Gem canon. The ADX Florence Supermax federal prison is just 100 miles to the south of this self-service wrecking yard, but it opened several years after this truck was built. The garish lettering and striping has the look of a dealer-installed option package. Chrysler sold rebadged Mitsubishi pickups for decades, as the Plymouth Arrow and Dodge D-50/Ram 50. When Mitsubishi began selling vehicles under their own brand in the United States in 1982, the Triton pickup got the Mighty Max name. The Dodge Ram 50 always outsold its near-identical Mighty Max twin, but the debut of the all-Detroit Dakota in 1987 cut into Ram 50 sales; by 1995, truck shoppers who wanted a Mitsubishi pickup had no choice but the Mighty Max. After 1996, the Mighty Max was mighty gone. This one is quite solid and doesn't appear to have been wrecked, and the odometer shows a surprisingly low mileage figure for a 26-year-old Japanese pickup. The 2.4-liter 4G54 four-cylinder engine is gone, purchased by a junkyard shopper. This engine family went into everything from the Mitsubishi Galant to the Hyundai Sonata, not to mention the Chery V5. The sunroof has an aftermarket look, which fits with the SUPER MAX dealer-option theory. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Mitsubishi trucks were pitched as cheap, cheap, cheap in the United States.