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Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs

Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called "New Stage 2016."
As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we'll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand's plug-in hybrid technology.
In fact, that technology will play a big role in Mitsubishi's revitalization, as it rolls out its own competitor to Honda's Earth Dreams and Mazda's Skyactiv technology, called @earth Technology (yes, seriously). It's unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs - part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault - if we did see an @earth Technology badge on a car, we'd wager that it'd be powered, to some degree, by electricity.

Mitsubishi celebrates 40 years in the U.S. with special-edition Outlander

Mitsubishi's North American division is celebrating its 40th birthday by releasing a special-edition Outlander called the Anniversary Edition. The commemorative SUV receives a specific two-tone paint job, "40th Anniversary" emblems, and more equipment and features. Dodge and Plymouth sold Mitsubishi models as captive imports for over a decade before the Japanese company established an American division in Fountain Valley, California, in 1981. Sales started in 1982 for the 1983 model year with a range that consisted of the Cordia, the Tredia, and the Starion. Fast-forward to 2023 and the Outlander gets the honor of celebrating 40 years of Mitsubishi in the United States. You don't need to be a seasoned car-spotter to tell the Outlander 40th Anniversary Edition apart from the regular-production model. Visually, it stands out with Black Diamond paint, a bronze-painted roof, a bright "OUTLANDER" emblem on the hood, and a rear bumper protector. Inside, it offers scuff plates on the door sills and an illuminated center console. It's based on the range-topping SEL Premium Package trim, so it's relatively highly-equipped: The list of standard features includes leather upholstery, a Bose sound system, and a head-up display. On sale now across the nation, the 2023 Mitsubishi Outlander 40th Anniversary Edition carries a base price of $41,340 including a $1,345 destination charge. For context, the Outlander SEL Premium Package that the Anniversary Edition is based on costs $38,190. The plug-in hybrid version of the Outlander 40th Anniversary Edition offers the exact same list of equipment and edition-specific features but costs $51,340. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.