2009 Mitsubishi Lancer Gts Sedan 4-door 2.4l on 2040-cars

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What $40k worth of lights and chrome does to a JDM truck

Japan's dekotora truck culture allows big rig drivers to express themselves by decking out their vehicles with a plethora of blinking lights and shining chrome. While we occasionally catch glimpses of this automotive lifestyle in the US, this short documentary called Dekotora, Another Roadside Attraction takes viewers inside the dekotora truck scene with someone who actually drives one everyday. Takuya Sosogi carries fresh vegetables between markets and claims he has covered the over 2 million kilometers (1.2 million miles) in his dekotora. He also has spent around 5 million yen ($46,200 at current rates) to make his Mitsubishi Fuso light up the night. At this point the truck has become among the most important parts of his life. Sosogi believes that taking good care of his rig is akin to looking after himself. Despite the blinking lights and polished metal, Sosogi's truck is almost subdued by dekotora standards. Some of the rigs feature lighting rigs that rise high into the sky and sport crazy body modifications. Watch the entire documentary above for a look into this fascinating Japanese automotive subculture. Related Video:

Mitsubishi Mirage hatch and sedan refresh teased

Almost every Mitsubishi model sold in the U.S. wears the automaker's "Dynamic Shield" design. The corporate face combines a two-piece grille emphasizing the horizontal with slim, angled headlights supported by a thick, C-shaped trim piece that defines the fog lights and lower intakes. The only holdouts are the Mirage hatchback and Mirage G4 sedan, but that will soon change. Mitsubishi teased a dim image of two Mirages that had earned their Dynamic Shields, and promised a debut on November 18 in Thailand. The reveal location gives a shout-out to the Laem Chabang plant that, along with another facility in the Philippines, builds the siblings. It's easy to forget about Mitsu's tiny twosome, but it's hard to deny they've served the company well as global offerings. In the U.S., the duo has increased its annual sales every year since the car's introduction in 2013. Around the world in fiscal 2018 the Japanese automaker sold 140,000 units, and sales through the end of October in the U.S. show the Mirage nearly 10 percent ahead of last year's sales at the same period. Assuming the cheap-as-chips price equation doesn't get a heavy refresh, there's every reason to think the facelift will aid sales. The hatch and sedan wear two different faces at the moment, both graduates of the most mediocre school of ambiguous econoboxes. The teased image puts a personality on economy, with large, single lenses peeking out from a narrow eyeline above the Dynamic Shield's sculpted features. It appears designers have done a touch of reshaping in back as well, and there's a wee spoiler hanging off the back of the decklid. No word on what might be in store for the two three-cylinder engines sold in international markets, a 1.0-liter that makes 70 horsepower and 65 pound-feet of torque, and the 1.2-liter that's our only choice here, making 78 hp and 74 lb-ft. The fuel filler cap has moved from the driver's side to the passenger's side, though, so there could be action under the skin, and we'd expect a few interior upgrades, too.

Mitsubishi and NTT to buy 30% stake in HERE digital mapping company

Digital mapping company HERE Technologies sold a 30% stake to Mitsubishi and Nippon Telegraph and Telephone Corp (NTT), diluting German carmakers’ stake to 54% amid uncertainty about the profit potential from autonomous cars. Mitsubishi and NTT will co-invest in the Amsterdam-headquartered company through their newly established, jointly owned holding firm COCO Tech Holding B.V. in the Netherlands, HERE said on Friday. “Their investment also means we are further diversifying our shareholder base beyond automotive, which is important given the appeal and necessity of location technology across geographies and industries,” HEREÂ’s Chief Executive Edzard Overbeek said. The Japanese companies said they would collaborate with HERE to develop services such as ways to tackle road congestion and improve supply chain efficiencies. High definition maps can also be used in fleet management, asset tracking, last-mile delivery, long-distance package delivery by drones and indoor mapping applications, Overbeek told Reuters. Financial details of the transaction, which they said would close next year, were not disclosed. German carmakers BMW, Audi and Daimler saw high definition mapping as a strategic asset and bought HERE from Finnish telecoms group Nokia for around 2.5 billion euros ($2.8 billion) in 2015 to avoid becoming dependent on AlphabetÂ’s Google. FridayÂ’s deal dilutes the stake held by each German carmaker from 25% to just under 18%, HERE said. REALITY CHECK Tech companies and automakers raced to develop self-driving vehicles after Google presented a prototype car in 2012, leading German manufacturers to develop robotaxis as a way to enter the ride-hailing business to take on Uber. However, the technology costs and regulatory hurdles have spiraled, and ride-hailing businesses have struggled to reach sustainable profitability, leading to a reassessment of the business potential of robotaxis and ride hailing. “There has been a reality check setting in here,” Daimler Chief Executive Ola Kaellenius said last month, adding that spending on robotaxis would be “rightsized.” The move comes as BMW and Daimler this week announced they will exit the North American car-sharing market, halting operations in Montreal, New York, Seattle, Washington D.C., and Vancouver, as they focus on the European market. Last year, GermanyÂ’s Continental and Bosch, the worldÂ’s largest automotive suppliers, bought a 5% stake in HERE.