2009 Mitsubishi Lancer Gts Sedan 4-door 2.4l on 2040-cars

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Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.

Mitsubishi Mirage will reportedly get the axe in 2025

The Mitsubishi Mirage, the car that everyone loves to hate, might not be long for the U.S. market. Reports have it exiting stage left by the end of 2025 with no successor in the works. The compact has the ignominy of being the cheapest new car available in the U.S., with an MSRP starting at $17,340 including destination charges. The report comes from an unnamed source who spoke to Automotive News. However, Mitsubishi spokesperson Jeremy Barnes declined to comment on whether the Mirage is getting the axe in two years. "It's a vehicle that we still see as having a role in our portfolio at this time," Barnes told AN. "It fulfills the role of an entry-level vehicle." The Mirage comes in either hatchback or sedan profiles and is powered by a 1.2-liter 3-cylinder making 78 horsepower and 74 lb-ft of torque. While it is often panned for its low power and basic interior, the Mirage does offer a brand spanking new car with a 10-year,100,000-mile powertrain warranty. Also, it comes standard with features like Apple CarPlay/Android Auto, Bluetooth, remote keyless entry, power windows, cruise control, and USB port – none of which are necessary to go from point A to point B but are nice to have. Plus, it's rated at 39 mpg combined and comes in fun colors. While options like the Nissan Versa and Kia Rio still exist, Cox Automotive reported that the only car to actually sell below $20,000 in July was the Mirage. Nevertheless, Mirage sales are down 44% in the first half of 2023. The list of affordable cars grows ever shorter, with options like the Toyota Yaris, Ford Fiesta, and the excellent Honda Fit all having exited the market in recent years. Meanwhile, the average new car price has increased by 47.7% since the pandemic, partially due to supply chain issues. A recent iSeeCars study found that even the pool of late-model used cars below $20,000 has shrunken dramatically, from 49.3% of sales in 2019 to just 12.4% today. All this while the number of more expensive, larger and more luxurious cars continues to expand. Once the Mirage is gone, Mitsubishi will have, like Ford and GM, a zero-sedan lineup. Like many, Mitsubishi is preparing for an all-electric push, with plans to debut nine new BEV models globally by 2030.

2021 Mitsubishi Outlander PHEV gets more power and more range

There's a brand new Mitsubishi Outlander for the 2022 model year, and we've been told that a plug-in hybrid version is on the way. But before that happens, Mitsubishi has given the current Outlander PHEV an under-the-skin refresh for 2021 that brings more power, more range and a new trim level. Despite the upgrades, the starting price hasn't budged. The Outlander PHEV gets a new 2.4-liter engine rated at 126 horsepower and 148 pound-feet of torque that replaces the previous 2.0-liter engine. A rear-axle-mounted electric motor adds 70kW of electric power, up 10kW over the old version. Add it all up and the powertrain spins out a total of 221 hp, up 31 ponies from the previous model. Updated software is said to improve "synchronization between battery and engine," which Mitsubishi says yields reductions in noise, vibration and harshness. All Outlander PHEVs are equipped with Mitsubishi's Super All-Wheel Control all-wheel drive system, and the 2021 edition gains Sport and Snow driving modes. Along with the power boost, the Outlander PHEV's battery capacity increases from 12.0 kW/h to 13.8 kW/h. That adds two additional miles of all-electric range for a total of up to 24 miles. Mitsubishi also says the top speed under electric power with no assistance from the gasoline engine rises from 79 mph to 83 mph. According to the EPA, the 2021 Outlander PHEV scores a combined 74 MPGe while running in hybrid electric mode and 26 MPG combined once the battery is depleted. That's an improvement of one mile per gallon. In addition to last year's SEL and GT trim levels, the 2021 Outlander PHEV gains an LE edition. The new trim adds a blacked-out grille, dark chrome dual spoke 18-inch alloy wheels and a blackout design for the front and rear bumpers. Also standard on the LE are a sunroof and upgraded audio system. Despite the significant upgrades for 2021, the Outlander PHEV SEL starts at the same $37,490 asking price as before. The LE costs $39,190 and the top-spec GT lists at $43,190. Buyers are eligible for $6,587 in federal tax credits, which is up $751 compared to the 2020 model year due to the increase in battery capacity. The 2021 Outlander PHEV is available at Mitsubishi dealerships now.