2009 Mitsubishi Lancer Es Sedan 4-door 2.0l W/navi Low Miles on 2040-cars

Auto blog

Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi i-MiEV reportedly reaches the end of the road this year

It looks like the Mitsubishi i-MiEV is completely out of juice. News outlet Nikkei reports that Mitsubishi will completely end production of its tiny electric car this year. While the i-MiEV had been discontinued in the U.S. for a few years already, it was apparently still on sale elsewhere. That didn't mean it was doing well, as Nikkei notes that global sales were only a little over 30,000 units over its lifetime. It's not hard to see why the i-MiEV struggled. While its kei-car size and funky styling made it a unique city car, it was compromised in other ways. It only made 66 horsepower and had an official range of 62 miles. While the limited range was augmented somewhat by DC fast charging capability, but it didn't take long for competitors to launch larger, more powerful, longer-range cars for not a whole lot more money. And the gulf between the i-MiEV only expanded over the years. According to Nikkei, the reason the i-MiEV went so long unchanged was a lack of funding and resources. But now that Mitsubishi is part of the Renault-Nissan Alliance, the news outlet reports that there will be a successor to the bubbly EV co-developed with Nissan to be launched in 2023. Whether this next small electric Mitsubishi appears in the U.S. seems like a toss-up. We wouldn't have expected the kei-car based i-MiEV to have been brought here originally, simply because of the cost of making such a tiny car pass safety regulations, let alone appeal to American buyers that like size. Those issues haven't changed, and if anything, American buyers are even more keen on trucks and SUVs than before. But maybe if fuel economy and emissions regulations get stiff enough, Mitsubishi might see a benefit to offering a full EV here, even if it's an odd size. Related Video:

Honda-Nissan-Mitsubishi alliance completes Japan car industry consolidation

Makoto Uchida (left), president and CEO of Nissan, and Toshihiro Mibe, director, president and representative executive officer of Honda, at a press conference in Tokyo on Thursday. (Getty)   Japan’s carmakers are putting the finishing touches on a combine-and-compete strategy for an automotive age defined by batteries and software, with three manufacturers joining forces to complement a separate Toyota Motor Corp.-led coalition. Honda Motor Co. and Nissan Motor Co. agreed this week to build upon a preliminary deal first reached in March, offering more details of how they plan to work together and also adding Mitsubishi Motors Corp. to the mix. While the companies havenÂ’t yet discussed a capital alliance, forming one is a possibility, Honda Chief Executive Officer Toshihiro Mibe said. The partnership will span joint work on software development, batteries and other electric-vehicle components, as well as EV charging and energy services, the three companies said. Their cozying up to one another follows Toyota acquiring stakes in Subaru Corp., Suzuki Motor Corp. and Mazda Motor Corp., and helping them navigate a fraught era for legacy car companies. Whereas Toyota has tied up with its domestic peers from a position of strength — itÂ’s been the worldÂ’s best-selling automaker for four years running — Honda, Nissan and Mitsubishi each are much smaller players on the global stage. Their coming together is seen as a move by JapanÂ’s government to fortify its auto industry in the wake of China having emerged as the worldÂ’s new No. 1 car exporter. “This is coordinated by the government to build a competitive automaking industry,” said James Hong, analyst at Macquarie Securities Korea Ltd., adding that most automakers in Japan are too small to be able to invest in EVs individually. “It feels like a politically driven alliance.” While the US has had the Big Three — General Motors Co., Ford Motor Co. and Chrysler, now owned by Stellantis NV — and Germany similarly has a trio in Volkswagen Group, BMW AG and Mercedes-Benz, Japan has a much bigger crop of carmakers manufacturing vehicles across the globe. Honda, Nissan and Mitsubishi combined sold about 4 million vehicles globally in the first six months of the year, well shy of the 5.2 million that Toyota sold on its own. While the three touted the potential for generating synergies from working together, executives also acknowledged theyÂ’ll have to overcome contrasts with their compatriots.