2006 Mitsubishi Lancer Evolution Mr Sedan 4-door 2.0l on 2040-cars

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2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

Automakers want to stop the EPA's fuel economy rules change, and why that's a shortsighted move

With a Trump Administration looming, the EPA moved quickly after the election to propose finalizing future fuel economy rules last week. The auto industry doesn't like that (surprise), and has started making moves to stop the EPA. Ford CEO Mark Fields said he wanted to lobby Trump to lower the standards, and now the Auto Alliance, a manufacturer group, is saying it will join the fight against cleaner cars. The Alliance represents 12 automakers: BMW, Fiat Chrysler, Ford, GM, Jaguar Land Rover, Mazda, Mercedes-Benz, Mitsubishi, Porsche, Toyota, VW, and Volvo. Gloria Bergquist, a spokesperson for the Alliance, told Automotive News that the "EPA's sudden and controversial move to propose auto regulations eight months early - even after Congress warned agencies about taking such steps while political appointees were packing their bags - calls out for congressional action to pause this rulemaking until a thoughtful policy review can occur." The EPA was going to consider public comments through April 2017, but then said it would move the deadline to the end of December. That means that it can finalize the rules before President Obama leaves office. The director of public affairs for the Consumer Federation of America, Jack Gillis, said on a conference call with reporters last week when the EPA originally announced its decision that it is unlikely that President Trump will be able to roll back these changes. Gillis also said on the same call that any attempt by the automakers to prevent these changes would be history repeating itself. "These are the same companies that fought airbags, and now promoting the fact that every car has multiple airbags," he said. "These are the same companies that fought the crash-test program, and now are promoting the crash-test ratings published by the government. So, it's clear that they're misperceiving the needs of the American consumer." There are more reasons the Allliance's pushback is flawed. Carol Lee Rawn, the transportation program director for Ceres, said on that call that the automotive industry is a global one, and many automakers are moving to global platforms to help them meet strict fuel economy rules around the world.

Junkyard Gem: 2010 Mitsubishi Lancer Sportback GTS

The Mitsubishi Lancer was available in the United States from the 2002 through 2017 model years, and nearly all of those cars were four-door sedans. The exception was the Lancer Sportback, a name first applied to a 2004-only wagon version and then to a hatchback Lancer sold for the 2010-2014 model years. I'm always looking for unusual Mitsubishis during my junkyard travels, be they obscure examples of badge engineering, long-forgotten marketplace failures or confusing special editions. Here's a 2010 Lancer Sportback, found in a Denver self-service yard recently. The Lancer name has a lengthy history in the United States, but all of it during the 20th century involved Dodge models. For 1955 through 1959, the Lancer name was applied to hardtop versions of Dodge's Royal, Custom and Coronet. Then it was used for the Dodge-badged version of the Plymouth Valiant for 1961 and 1962, with the Dart name gradually squeezing the Lancer name to the side during that second year. Lancers returned to American Dodge showrooms as members of the extended K-Car family, with rebadged Chrysler LeBaron GTSs sold here for the 1985 through 1989 model years. Mitsubishi began building its own Lancers all the way back in 1973, and some of those cars were sold here during the 1970s and 1980s as Dodge Colts, Dodge Challengers, Plymouth Sapporos and Plymouth Arrows. Plenty of manufacturers have used variations of the "Sportback" designation over the decades, with one of the earliest being the Nissan Pulsar NX Sportbak. Buick sold Regal Sportbacks as recently as 2020, and Audi still uses the term here today. The "Liftback" name enjoyed prominence for quite a while but has faded from mainstream use in recent years, while the "Wagonback" appellation never caught on despite Geo's best efforts. The 2010 Lancer Sportback was available in two trim levels: GTS and Ralliart. The Ralliart got a turbocharged engine, all-wheel-drive and a six-speed dual-clutch automatic shared with the Evo; the GTS had front-wheel-drive and a five-speed manual as base equipment (this car has the optional CVT with paddle shifters). The engine is a 2.4-liter straight-four rated at 168 horsepower and 167 pound-feet of torque; the Ralliart had 237 horses and 253 pound-feet. The MSRP for the 2010 Lancer Sportback GTS was $19,190, or about $27,193 in 2023 dollars. This one appears to have endured some lean times during its final months or years on the road, with several field-expedient repairs performed with tape.