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Mitsubishi celebrates 40 years in the U.S. with special-edition Outlander

Mitsubishi's North American division is celebrating its 40th birthday by releasing a special-edition Outlander called the Anniversary Edition. The commemorative SUV receives a specific two-tone paint job, "40th Anniversary" emblems, and more equipment and features. Dodge and Plymouth sold Mitsubishi models as captive imports for over a decade before the Japanese company established an American division in Fountain Valley, California, in 1981. Sales started in 1982 for the 1983 model year with a range that consisted of the Cordia, the Tredia, and the Starion. Fast-forward to 2023 and the Outlander gets the honor of celebrating 40 years of Mitsubishi in the United States. You don't need to be a seasoned car-spotter to tell the Outlander 40th Anniversary Edition apart from the regular-production model. Visually, it stands out with Black Diamond paint, a bronze-painted roof, a bright "OUTLANDER" emblem on the hood, and a rear bumper protector. Inside, it offers scuff plates on the door sills and an illuminated center console. It's based on the range-topping SEL Premium Package trim, so it's relatively highly-equipped: The list of standard features includes leather upholstery, a Bose sound system, and a head-up display. On sale now across the nation, the 2023 Mitsubishi Outlander 40th Anniversary Edition carries a base price of $41,340 including a $1,345 destination charge. For context, the Outlander SEL Premium Package that the Anniversary Edition is based on costs $38,190. The plug-in hybrid version of the Outlander 40th Anniversary Edition offers the exact same list of equipment and edition-specific features but costs $51,340. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mitsubishi and Renault-Nissan expand partnership, US will get new sedan

Mitsubishi and Renault-Nissan have just inked an alliance that might, hopefully, reverse the ailing fortunes of the Mitsubishi brand in the US market. The big chunk of news is that Mitsubishi will produce two Renualt-based models for sale in the US market, and that they'll be built at the Renault-Samsung factory in Busan, South Korea.
The plans call for a D-segment sedan to be followed by a C-segment offering. Based on the cars built at the Busan factory, that means Mitsubishi will be getting the SM5 and the SM3, a pair of handsome sedans that are based on Renault-Nissan's D and C platforms, respectively. These same platforms underpin a number of US market Nissans (not to mention a number of cars from Renault), namely the Pathfinder, Maxima, Quest and Murano for the D platform and the last-generation Rogue and Sentra for the C platform.
Besides the sedan production, Nissan and Mitsubishi will be expanding their joint-venture company, NMKV, which produces Kei cars for the Japanese market. A new, all-electric offering will be born from the partnership, likely based on a Kei car platform. The partnership between the three brands will also lead to increased sharing of technology, particularly relating to electric cars.

Junkyard Gem: 1978 Plymouth Sapporo

Chrysler began selling rebadged Mitsubishis in the United States in the 1971 model year, when the first Mitsubishi Colt Galants appeared as Dodge Colts here. This relationship prospered as the decade progressed, and the Galant Lambda coupe acquired Plymouth Sapporo and Dodge Challenger badges and went on sale in North America for the 1978 model year. We've seen a MitsuChallenger in this series, and now it's time for an example of its Plymouth sibling, found in a Colorado yard last month. Thanks to the increasingly good reputation of reliable and fuel-efficient Japanese machinery in the United States during the 1970s, the "manufactured in Japan" plaque became a selling point for these cars. The Sapporo had a 1.6-liter straight-four as its base engine, but this car has the optional 2.6-liter Astron. Its 105-horsepower output was fairly serious stuff for a small car in 1978. Later on, turbocharged Astrons powered the legendary Mitsubishi Starions, while naturally-aspirated versions went into Chrysler's K-Cars. The interior sports tri-tone bucket seats, racy-looking steering wheel, and full gauges. In the late 1970s through early 1980s, you needed opera lights on your car to be truly classy. The Chrysler Cordoba had them, the Lincoln Continental Town Car had them, the Oldsmobile Toronado had them, and this Sapporo has them. AM/FM stereo radios (or any radio, for that matter) and power remote mirrors were expensive options on most cars in 1978. The 1972 Winter Olympics took place in Sapporo, Japan, so the name had some recognition. Mitsubishi didn't start selling cars under its own badging here until the 1983 model year, and the Galant (sedan only) didn't arrive on these shores until 1985. The interior in this one got pretty well roasted from long-term outdoor parking (apparently in Nebraska, if we are to judge by the 2002 license plate I found inside the car). These cars aren't worth very much even in good condition, and so I still find numerous Malaise Era sporty Chryslerbishis during my junkyard travels. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. What a deal! This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. In the Sapporo's homeland, the TV ads for the Galant Lambda were less about cheapness and more about the glamorous Lambda lifestyle. This content is hosted by a third party. To view it, please update your privacy preferences.