2003 Mitsubishi Montero 4x4 Limited on 2040-cars

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Mitsubishi CEO vows to stay in US on heels of Suzuki's departure

By now, you're surely aware that Suzuki is pulling out of the US market. It was a bit of a foregone conclusion to most who've been paying attention to the automotive realm, but it still sent a small shockwave through the industry. And one of the most oft-heard retorts goes something like this: "Next up: Mitsubishi."
It's easy to understand why many question Mitsubishi's existence in the States. After all, now that Suzuki is gone, Mitsubishi is the Japanese automaker with the fewest sales in America. Furthermore, the automaker's market share has dropped from .7 percent to just .4 percent after seeing sales fall 29 percent to 50,103 units through October.
In any case, Mitsubishi fans needn't worry. Speaking to Automotive News, Mitsubishi President Osamu Masuko said, "We have no intention whatsoever of withdrawing from the US market." That's about as clear as clear can get. It's also worth mentioning that Gayu Uesugi was just named chairman of Mitsubishi Motors North America, and his main responsibility will be to revitalize the brand in the US.

2018 Mitsubishi Eclipse Cross arrives in the U.S., pricing starts at $24,290

The first shipment of the 2018 Mitsubishi Eclipse Cross has arrived in the United States. Mitsubishi's new all-wheel drive compact crossover will go on sale in showrooms in early March with a starting price of $24,290, including a destination charge of $995. The Eclipse Cross debuted last year at the Geneva Motor Show with design cues borrowed from the XR-PHEV II Concept from 2015. The exterior design, which Mitsubishi says is inspired by a runner in the "Get set" position, includes a forward-raked rear window, wedge profile and deep side crease. Its starting price slots it just below competitors like the Honda CR-V and Hyundai Tucson, and it will come in four trim levels. Those include the base ES, which is the only trim available with front-wheel drive. Adding all-wheel drive, or S-AWC in Mitsubishi speak, adds only $600 to the base price. The LE S-AWC trim starts at $25,890 and the range-topping SE S-AWC starts at $27,390, though neither are eligible for options, so those are pretty much the prices customers will be dealing with. All trim levels are powered by a direct-injection turbocharged 1.5-liter inline-four that makes 152 horsepower and 184 pound-feet of torque. The S-AWC acronym would stand for Super All-Wheel Control, Mitsubishi's system that manages torque supplied to each wheel for added straight-line stability and cornering performance. It offers three selectable driving modes — auto, snow and gravel — to enhance performance. Safety technology includes blind-spot warning and lane-change assist, forward collision mitigation and lane-departure warning, plus a system that automatically adjusts headlight brightness to the conditions. Interior features include an available 7-inch infotainment display with a touchpad controller, Apple CarPlay and Android Auto, plus voice recognition via Google Assistant or Siri. There's also a full-color LCD head-up display available. A dual-pane sunroof and heated rear seats are some of the other niceties. The Eclipse Cross joins the brand's stable of crossovers, the Outlander and slightly smaller Outlander Sport, which helped Mitsubishi to a banner year in 2017, selling more than 100,000 vehicles for the first time in a decade. It also joins the Outlander PHEV, also new for 2018. Related Video:

Junkyard Gem: 1989 Plymouth Colt E Hatchback

By the late 1960s, it had became clear to the suits at Detroit's Big Three that their companies needed to start selling subcompacts at home or risk losing large hunks of market share to the likes of Volkswagen and Toyota. Ford and GM developed the Pinto and Vega, but the much smaller Chrysler Corporation couldn't afford such an investment. Instead, the Chrysler Europe-built Hillman Avenger and Simca 1100 crossed the Atlantic and were given Plymouth Cricket and Simca 1204 badges, respectively, while ships full of Mitsubishi Colt Galants with Dodge badges headed east out of Japan. Those were Dodge Colts, sales of which began here in the 1971 model year. The Cricket and 1204 faded into well-deserved obscurity, but American car shoppers loved the Hemi-powered Colt. The Plymouth Division eventually got Colts of its own, and that's what we've got for today's Junkyard Gem. The US-market Colt jumped to the front-wheel-drive Mitsubishi Mirage for the 1979 model year, and that's when North American Plymouth dealerships (which had already been selling the Mitsubishi Lancer Celeste as the Arrow) got their own Mirages to sell. For 1979 through 1982, the Plymouth-badged Colt twin was known as the Champ, after which Chrysler decided that distinction just confused everybody. Then both Dodge and Plymouth (plus, starting in 1989, Eagle) offered near-identical Colts until just before the 1994 introduction of the Michigan-designed Neon. 1989 was the first model year for the more rounded sixth-generation Colt. By the time this car appeared in a showroom, Mitsubishi had been selling Mirages here for six years; this meant that American cars shoppers could choose among four mechanically-identical versions of the same car: the Dodge Colt, the Plymouth Colt, the Eagle Summit, and the Mitsubishi Mirage. All four versions had similar pricing, so it really came down to which badge you liked best and/or which company was offering the best rebates and financing deals at any given moment. The cheapest 1989 Plymouth Colt three-door hatch listed at $6,678 (about $16,340 in 2022 dollars), while the Dodge version cost… exactly the same amount. If you insisted on a sedan, however, you had to get the Summit or Mirage, because the Colt was available only in hatchback form for 1989. Meanwhile, Chrysler had been selling the Simca-derived Dodge Omni/Plymouth Horizon in the United States since the 1978 model year, with sales continuing all the way through 1990.