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2018 Mitsubishi Outlander PHEV First Drive | Nailing the sweet spot

SANTA CATALINA ISLAND, Calif. — For years now, while the Mitsubishi brand has languished here in the U.S., other parts of the world have been enjoying the Outlander PHEV. It's Europe's best-selling plug-in hybrid, and Mitsubishi has been improving on it over the years, testing it, refining the technology and punishing the vehicle in competitions like the Baja Portalegre 500 and the Asia Cross Country Rally. Now, as electric vehicles begin to gain greater acceptance, and as Mitsu turns its brand around, it will finally offer the Outlander PHEV in America at the end of this year. As Mitsubishi prepares to launch the Outlander PHEV stateside, we had the rare opportunity to drive it across the interior of Santa Catalina Island, off the coast of Los Angeles, to test it out on some rugged, scenic roads. Sitting inside the Outlander PHEV, we were actually pleased with the interior. It was simple and clean, and the plastics didn't feel especially cheap. Sure, it wasn't the thoughtful design or plush touch points of the other available plug-in crossovers on the market, but the Outlander PHEV also doesn't share the same price tag. We definitely found it to be more attractive and appealing than the inside of, say, a Chevrolet Equinox. If you were expecting a pile of hot garbage from Mitsubishi, you're way off. When we popped open the rear liftgate to take a look, we found our near-ideal tailgating vehicle. In the rear cargo area was a ton of space, a large speaker, cupholders and a standard three-prong outlet, perfect for plugging in a slow cooker, blender, or any other appliance you could find useful at a football game or campsite. Later, when we would take a break from our drive at Catalina Island's Shark Harbor, we'd be treated to a smoothie prepared in a blender plugged into that AC outlet. If you happen to use all 12 kWh of energy, the gas engine will fire up to serve as a generator. The Toyota 4Runner may have had the "Party Mode" button, but the Outlander PHEV would be our pick for the stadium parking lot. As we passed through a gate at the edge of the town of Avalon and headed up a dirt road across the interior of Catalina Island, we were quickly impressed with the way the Outlander PHEV handled the rocky, dusty trails from which most drivers are normally prohibited. The steering feel was light but communicative, and we were really able to tell what was going on between the front wheels and the rugged surface beneath them.

2023 Mitsubishi Triton pickup unveiled, rally-bound model announced

Developed for global markets, the new Mitsubishi Triton made its debut with a rugged-looking exterior design, a more modern interior and a new frame, among other improvements. The brand will show off just how tough its new truck is by entering it in a grueling rally later in 2023. Sold as the L200 in some markets, the sixth-generation Triton is new from the ground up. It's bigger than its predecessor, built on a beefier frame, and it wears a more angular design characterized by a tall, upright front end, a boxier cab, and squared-off wheel arches. Buyers can select a single, club or double cab, and the truck's exterior appearance varies significantly depending on the trim level selected. Mitsubishi's press images show a nicely-equipped trim level aimed at private users; more basic trucks designed for commercial buyers are available, too. The same applies to the interior; what you get largely depends on what you paid for. Upmarket trim levels benefit from an almost SUV-like interior with a wireless device charger, USB-C outlets, a touchscreen-based infotainment system and Mitsubishi Connect compatibility. The truck hasn't forgotten its roots, however: all of the switches and knobs were designed to be comfortably used while wearing gloves. Power for the Triton comes from a new, 2.4-liter turbodiesel four-cylinder engine called 4N16 internally. It's offered in several states of tune. The base engine develops 146 horsepower and 243 pound-feet of torque, the mid-range version posts figures of 181 and 317, respectively, while the range-topping variant puts 201 horses and 347 pound-feet of twist under the driver's right foot. Rear-wheel drive and a six-speed manual transmission come standard, while four-wheel drive, a six-speed automatic transmission, or both can be added at an extra cost. Mitsubishi redesigned the suspension system with an eye on on-road comfort, though it stresses that its engineers didn't sacrifice the truck's off-road capacity. The front end carries on with double wishbones, while the back end gets lighter leaf springs and thicker shock absorbers. Several small but important changes round out the updates, including wider side steps and a repositioned engine oil pan drain plug. On sale now in Thailand, where it's manufactured, the new Mitsubishi Triton will gradually be launched in numerous global markets over the next few months. It will notably be available on the Japanese market for the first time in 12 years starting in early 2024.

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.