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Mitsubishi considering a small pickup for the United States

Mitsubishi hasn’t sold a pickup truck in the United States since the Mighty Max in the late 1990s, but there is mounting evidence that the brandÂ’s dry spell may end. At a recent vehicle launch, Carson Grover, the brandÂ’s director for product planning, said the company is considering a new pickup for the U.S. market but acknowledged the challenges involved with doing so. Reported by The Drive, Grover said pickup trucks were “another one of those things we want to try to figure out.” The problem with those ambitions is the Chicken Tax, a heavy 25% tariff on imported trucks. That insane percentage is why Toyota and Nissan build trucks here, and itÂ’s why we donÂ’t see cool foreign-market trucks like the Volkswagen Amarok. Mitsubishi will need a partner if it plans to bring a truck here, which it conveniently has in its Alliance partner, Nissan. The Frontier could form the basis for a Mitsu pickup, but GroverÂ’s comments suggest the automaker could have other plans. “The Ford Ranger, the old ranger, that was much smaller, had so much volume and was around so long.” He went to namedrop the Ford Maverick as well, which he said fills the small, affordable gap that the Ranger used to occupy. As The Drive pointed out, it might be possible for Mitsubishi to repurpose the existing Rogue platform for a small pickup, but Grover was careful to note that the company isnÂ’t making any announcements on the subject. As is the case with the vast majority of requests for comment on future product, Grover declined to elaborate but did say the company has taken notice of other trucksÂ’ popularity. A new American-market truck could further revitalize the Mitsubishi brand in North America. The automaker recently revived another of its iconic nameplates in late 2022 with Ralliart versions of all its vehicles. MitsubishiÂ’s motorsports arm made a name for itself in the World Rally Championship starting in the late 1980s, and some of the coolest cars to wear the brandÂ’s badge have also been stamped with the Ralliart name. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mitsubishi dealers would really like a truck to sell

While Mitsubishi is switching gears to focus on crossovers, that won't address a market that its dealers would like to be in. While answering questions from the press last night, Don Swearingen, executive vice president and COO of Mitsubishi's North American office, mentioned that its US dealers have a pickup truck high on their "shopping lists." In fact, he said that a truck is pretty much at the top. Mitsubishi does already have a small pickup truck it sells in foreign markets, badged as the Triton or L200. However, Swearingen said that just because dealers want a truck doesn't mean it's going to happen, citing various obstacles to bringing one to market. If, for example, Mitsubishi brought over the Triton, the company would have to go through the long, expensive process of certifying it for US safety and emissions regulations, not to mention making sure it fulfilled American buyers' demands. There's also the Chicken Tax, which levees a steep tariff on trucks built outside of the US and imported in. One possible way Mitsubishi could circumvent all of those issues, though, would be to leverage its new partnership with Nissan. Nissan already sells Frontier small pickups in the US, and Mitsubishi could simply redesign that model to suit its style. It's something that both companies are familiar with as well. Mitsubishi previously sold a restyled Dodge Dakota as the Raider, and Nissan allowed Suzuki to rebrand the Frontier to be sold as the Equator for a short time. It would certainly be a quick way to get into the truck market. However, Mitsubishi would also need to decide if such a product would actually be profitable, in addition to satisfying dealers. Related Video:

2021 Mitsubishi Outlander PHEV Road Test Review | Improved but falling behind

You can’t tell by looking at it, but the 2021 Mitsubishi Outlander PHEV is a thoroughly upgraded version of the plug-in crossover that initially debuted in the United States for the 2018 model year. Yes, despite the fact that there is a completely new, from-the-ground-up version of the gas-only Outlander for 2022, the previous generation soldiers on in its plug-in hybrid form for at least the next couple of model years as the engineering team puts the finishing touches on an edition based on the new platform. Still, thereÂ’s a lot of new bits and pieces under the skin that make this a better and more useful electrified SUV than before. A new 2.4-liter four-cylinder engine replaces the previous 2.0-liter, bumping power to 126 horsepower and 148 pound-feet of torque. It join forces with upgraded electric motors to send as much as 221 hp to all four wheels. That's a 31-horsepower increase over the old Outlander PHEV.  Most of the time, the gasoline engine sends its power to the battery pack, leaving motive force to come from the two electric motors. Up front is a motor that delivers 60 kilowatts (around 80 hp) and 101 lb-ft; at the rear is a second motor that spins out 70 kilowatts (94 hp) and 144 lb-ft. That rear motor is up 10 kilowatts over the old version, which is significant. Electric range is boosted from 22 to 24 miles thanks to a 13.8-kWh battery in place of the old 12-kWh pack. These powertrain enhancements make the 2021 Outlander PHEV feel quicker around town than the old one while simultaneously improving its efficiency. Win/win. There are Eco, Save, Charge, Normal, and Sport driving modes, and they all make sense with the possible exception of Sport, since this is very much not a sporty sport utility vehicle. Save mode preserves the battery packÂ’s current state of charge in case you want to choose when to unleash your electrons (stop-and-go city driving after a lengthy highway commute, for instance), and Charge mode keeps the engine running to top off the battery pack while the vehicle is driven. We mostly left the vehicle in Normal mode and let it choose how to dole out the power. The overlying theme of the 2021 Outlander PHEV is one of peace and serenity. ItÂ’s quiet inside, and the electric motors provide a smooth driving experience with softish initial power that gains steam as the vehicle gets to normal around-town speeds. There arenÂ’t any gear changes, so the powertrain always feels smooth.