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Renault's ambitious EV strategy relies on historic nameplates

PARIS — Renault unveiled a more ambitious strategy for electric vehicles (EVs) on Wednesday, betting on new, affordable versions of its iconic small cars of the past to catch up with Volkswagen in the fast-growing sector. The French carmaker's Chief Executive Luca de Meo said it would launch 10 new EVs by 2025 and that all-electric vehicles would account for up to 90% of its models by 2030, dropping its reliance on hybrids to hit the target under a previous plan. Renault is betting that an electric version of its classic Renault 5 compact car, which was discontinued in the 1990s, will capture the imagination of today's drivers when it goes on sale in the first half of 2024. At a live-streamed presentation on Wednesday, the company also offered a fleeting glimpse of its new electric "4ever." model. Two sources close to the company said it was a revival of the Renault 4 hatchback which went out of production last century. "Today is an historic acceleration of Renault Group's EV strategy," de Meo said in a statement. De Meo said that new, purpose-built electric car platforms and a cluster of production sites in northern France would allow Renault to deliver EVs at a lower cost. The first of its new EVs will be the MeganE hatchback which is due to go on sale in the first half of 2022. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. By 2030, Renault and its alliance partners, Nissan and Mitsubishi, will be producing 1 million EVs globally a year, up from the 200,000 they made in 2020, the French carmaker said. Tesla, the world's most valuable carmaker, is already close to hitting that target, with sales of between 840,000 and 1 million EVs projected for this year. Shrinking share Renault's Zoe model, the biggest-selling battery electric car in its segment in Europe for years, is losing ground to models such as Volkswagen's ID.3 compact electric car. Figures from database EV-Volumes.com showed Volkswagen's share of the EV market in Europe soared to 25% last year from 14% in 2019, overtaking the Renault-Nissan-Mitsubishi alliance, whose share shrank to 19% from 23% in 2019. In the first quarter of 2021, Renault's share fell further to 15%, tying with Tesla for third place behind Volkswagen on 21% and Stellantis on 17%, EV-Volumes.com data showed.

Mitsubishi's rally-inspired Triton XRT previews next-gen pickup

The Triton pickup just might be the most interesting thing in Mitsubishi's lineup. The midsize pickup is available in approximately 150 countries, though the U.S. isn't among them. Overseas it's a serious contender against the Toyota Hilux and Ford Ranger, so the next version is very important for the company. As such, Mitsubishi is drumming up excitement for the next-generation pickup with the Triton XRT Concept, unveiled today at the Bangkok Motor Show. The truck features a more blocky, upright grille than the outgoing model, a trend we've seen on full-size pickups in the past few years. The bulked-up XRT features wears flared fenders, a snorkel and mud-terrain tires that likely won't be found on run-of-the-mill Tritons when the model debuts.  It's possible, however, that Mitsubishi plans to offer its own interpretation of an off-road rig similar to Toyota's TRD Pro line of trucks. The Triton XRT concept wears the logo of Ralliart, Mitsubishi's motorsports division that racked up many victories in the WRC and Paris-Dakar Rally. Mitsubishi recently relaunched Ralliart after over a decade of dormancy. Though initially Ralliart appears to be peddling only cosmetic upgrades, the Triton XRT could change that. Ralliart entered and won the Asia Cross Country Rally last year and plans to do so again for 2023. Helming the program was Hiroshi Masuoka, a Mitsubishi factory driver that won the Dakar Rally twice. While the dearly departed Lancer Evolution doesn't appear to be anywhere on the horizon, a truck-based Ralliart program might be just what Mitsubishi needs to rekindle the brand in enthusiasts' hearts. These days 4x4s and overlanders are arguably more popular with customizers than all-wheel-drive sedans, and Mitsubishi is well-poised to capitalize on that with its many off-road motorsports accomplishments. Unfortunately, the Triton has huge hurdles to overcome if it's to make it to U.S. shores. Foreign pickups are still subject to the Chicken Tax, a 25% tariff on trucks that aren't assembled in the U.S. Toyota and Nissan build their trucks in America to bypass the tax, but Mitsubishi doesn't have the manufacturing base to do that. Still, it's something Mitsubishi execs are trying to figure out, as our insatiable appetite for pickups isn't going away anytime soon. 

Mitsubishi dealers would really like a truck to sell

While Mitsubishi is switching gears to focus on crossovers, that won't address a market that its dealers would like to be in. While answering questions from the press last night, Don Swearingen, executive vice president and COO of Mitsubishi's North American office, mentioned that its US dealers have a pickup truck high on their "shopping lists." In fact, he said that a truck is pretty much at the top. Mitsubishi does already have a small pickup truck it sells in foreign markets, badged as the Triton or L200. However, Swearingen said that just because dealers want a truck doesn't mean it's going to happen, citing various obstacles to bringing one to market. If, for example, Mitsubishi brought over the Triton, the company would have to go through the long, expensive process of certifying it for US safety and emissions regulations, not to mention making sure it fulfilled American buyers' demands. There's also the Chicken Tax, which levees a steep tariff on trucks built outside of the US and imported in. One possible way Mitsubishi could circumvent all of those issues, though, would be to leverage its new partnership with Nissan. Nissan already sells Frontier small pickups in the US, and Mitsubishi could simply redesign that model to suit its style. It's something that both companies are familiar with as well. Mitsubishi previously sold a restyled Dodge Dakota as the Raider, and Nissan allowed Suzuki to rebrand the Frontier to be sold as the Equator for a short time. It would certainly be a quick way to get into the truck market. However, Mitsubishi would also need to decide if such a product would actually be profitable, in addition to satisfying dealers. Related Video: