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Ralliart returns to America for 2023

Mitsubishi announced Wednesday that its storied Ralliart nameplate will return to showrooms for the 2023 model year. The company let slip that its performance sub-brand would make a comeback more than a year ago and even revived it for a show car in Tokyo, but this is the first example of a for-real product shipping with Ralliart branding since it was kicked to the curb in 2010 — years before the compact Lancer it most famously graced was formally discontinued.  For now at least, it appears Ralliart will be a largely aesthetic makeover, with alterations limited to "unique body effects, graphics and other rally-inspired touches." We wouldn't be surprised to see larger wheels, sportier tires and perhaps even some suspension adjustments enter the mix down the line, but for now, Mitsubishi seems content to set modest expectations. Look for variants of the Outlander, Outlander PHEV, Eclipse Cross, Outlander Sport and Mirage, all of which will be built in "limited" numbers.  Elsewhere in 2023 model year news, the Mirage is losing its manual transmission option in favor of a standard CVT, and its base price will increase by $1,600 accordingly. The Outlander Sport and Eclipse Cross will now come standard with AWD, and the latter's base price will increase to $27,140 (including $1,345 for destination). Mitsubishi says more pricing and trim information for the lineup will be provided at a later date, along with more information about the new Outlander plug-in hybrid; the car itself will arrive in showrooms in Q4.  Related Video This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Junkyard Gem: 1998 Mitsubishi Eclipse with Lambo Doors

Front-wheel-drive sporty cars with wild body kits and eye-searing graphics became increasingly popular in North America during the 1990s, but it took the enormous mainstream success of the first Fast and Furious movie in 2001 to place bewinged sport compacts with giant tailpipes in every town from Nome to Naples. No doubt due to the narrative-enhancing role of the cop-purchased 2005 Mitsubishi Eclipse and its Robo Car Aero Armor body kit in The Fast and the Furious, the second-generation Eclipse (and its Eagle twin, the Talon) built by Diamond Star Motors in Illinois became the car to have by the middle 2000s… and the only way to improve on a full complement of flares, scoops, and wings was the conversion of the doors to use scissors-style aka Lambo hinge mechanisms. You'd think a car so equipped would be sufficiently desirable to stay on the happy side of the boneyard fence (Those are the doors of a billionaire, after all. -Ed), but such was not the case with this '98 in the Denver area. As we all know, there's no point in going to the expense and trouble of installing Lambo doors in your Eclipse if you haven't got a wing big enough to keep a Mitsubishi F-2 fighter plane aloft. Check! I find these graphics a bit too subdued, but then I'd have chosen a Mitsubishi Debonair AMG for customization in the first place. The body kit looks plenty mean, but hard times appear to have befallen this car quite a few years back. A bit over 150,000 miles show on the odometer, which is non-shabby for a DSM product. The engine is the Chrysler-sourced 2.0 DOHC unit originally designed for use in the Neon, rated at 140 horsepower. A 210-horse turbocharged Mitsubishi 2.0 could be had in the 1998 Eclipse/Talon, but the real gone cats added 14,000 horsepower worth of NOSSS. Someone loved this car enough to put plenty of sweat and dollars into it, and I felt saddened to see it come to such a fate. If it had had an automatic transmission, at least I could have consoled myself that it was built entirely for show. Nope, five-speed manual. The aftermarket wheels look rough, but they may have been sold anyway. This car has been crushed by now, but perhaps the Lambo door hardware got sliced out before then. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. So fast, it destroys wholesome farmhouses. The final model year for this generation of Eclipse was 1999.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.