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2018 Mitsubishi Eclipse Cross Quick Spin Review | Deserving of a clean slate

The 2018 Mitsubishi Eclipse Cross is named after a sport compact coupe, which was iconic to some and a sad reminder of its brand's slide into irrelevance to most others. That "Eclipse" is now attached to a compact SUV will likely cheese off the former and cause the latter to sarcastically mutter, "Yup, that seems about right." Mitsubishi's marketers would say it shares the old Eclipse's "reputation for driving dynamics and technology." Do with that what you will. For now, though, let's put aside what it's called. Well, beyond the fact it's comically long to say and difficult to type (I started calling it the Eagle Talon Cross for those reasons). Because really, the name straps a whole load of baggage to a mostly clean-slate vehicle that in concept is actually a smart move by a brand trying to climb back to relevance. In size, it straddles the line between B- and C-segment compact SUVs. In shape and style, it's set apart from the more utilitarian entries of both. Under the hood, it provides torque-rich turbocharged grunt in contrast to meek naturally aspirated rivals. The ample ground clearance and standard all-wheel drive (on most trims) take a page from the Subaru playbook that's been moving the chains so well. As we discovered when we compared its specs to those of vaguely similar SUVs, the Eclipse Cross is far more intriguing and potentially competitive than originally thought. Perhaps it's unfair to the car itself, but besides all that baggage attached to its name, it's also saddled with the expectations of recent Mitsubishi products that have been uncompetitive, dull or just plain bad. (The i-Miev is the worst and most embarrassing car I've ever driven, and I've driven a Yugo.) In short, the Eclipse Cross warrants a clean-slate appraisal. Sure, it shares its wheelbase with Mitsubishi's two Outlander SUVs and certainly other components as well, but in appearance, touch and driving feel, the Eclipse Cross is profoundly different. This is immediately obvious in the cabin that's far more contemporary in appearance. If you think it looks a bit like the Lexus NX interior, you certainly wouldn't be alone, right down to its touchpad tech interface (more on that later). Materials quality is also strong, and not just in comparison to its brand mates, but to the compact SUV segment as a whole.

Mitsubishi to add new crossover to US lineup

With crossovers of all sizes enjoying immense popularity with consumers, Mitsubishi is making a grab for some of the action with a third CUV offering. The as-of-yet unnamed vehicle is set to slot in between the baby Outlander Sport and the full-size Outlander, CEO Osamu Masuko told Automotive News ahead of the Tokyo Motor Show. Aimed squarely at the crossover-crazy US and European markets, this new vehicle will likely enter production two years from now. That should mean an auto show debut at Paris or Los Angeles in 2016, or at some point in early 2017. The new vehicle would duke it out with the redesigned Kia Sportage and Hyundai Tuscon. If it sounds like this new CUV would cannibalize some of its little brother's sales, you'd be right. To prevent this, Mitsu will tweak the sizes of the vehicles it currently offers. "The Outlander is growing in size, while the Outlander Sport is getting smaller, so it opens a space for the new SUV," Masuko told AN. "We need something to fit in between." Having a three-tiered CUV lineup might help Mitsubishi, which has enjoyed 26 percent sales growth through September this year. According to AN, over half of Mitsu's current sales come from the Outlander and Outlander Sport. Adding a third CUV would capitalize on a US market that's clamoring for light trucks and crossovers. Before the third model debuts, the next step for the brand will be the arrival of a plug-in hybrid Outlander. You can look for our review on that next year. Featured Gallery Mitsubishi eX Concept View 34 Photos News Source: Automotive News - sub. req.Image Credit: Mitsubishi Mitsubishi Crossover Economy Cars osamu masuko

Mitsubishi scores record global operating profits

In the minds of many auto enthusiasts, Mitsubishi has become an afterthought. It has transformed from a company known for its turbocharged, all-wheel-drive rally machines into an automaker with a very boring lineup. Maybe we are being unfair, though. While the company doesn't have much of a performance presence anymore, the Japanese brand is doing quite well financially.
According to Reuters, Mitsubishi Motors had an operating profit of 123.4 billion yen ($1.2 billion) worldwide for the fiscal year that ended in March. That's twice as much as last year and a new all-time record for the Japanese automaker. It's even paying dividends to investors for the first time in 16 years, and its expected profit of 135 billion yen ($1.3 billion) in the new fiscal year matches a goal it had set for itself to achieve two years from now.
The automaker currently focuses much of its efforts on Southeast Asia, which accounts for about a quarter of its sales. It will put even greater attention there in the coming years with more local production, according to Reuters.