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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

This Mitsubishi Colt Galant is a GTO from Japan

The letters GTO have been used by several automakers – each from different countries. Depending on where your automotive enthusiasm is centered, you might associate the name with Pontiac or with Ferrari. But those weren't the only ones to use those letters. So did Mitsubishi. In fact, the 3000GT (also known as the Dodge Stealth) that competed with the likes of the Toyota Supra and Nissan 300ZX back in the 1990s was sold as the GTO back home in Japan. But Mitsu didn't pull that name out of nowhere. It was merely the revival of an old nameplate. Back in the 1970s, Mitsubishi used those letters on a version of the Colt, of all things. And that's what Petrolicious has profiled in this latest video. This Seventies-era Mitsubishi Colt Galant GTO GSR belongs to one Matt De Mangos, an enthusiast, collector, and consummate tinkerer out in California who fell in love with the vintage pocket rocket. Since the Colt Galant GTO was designed for the Japanese Domestic Market, few ever made it to other markets. So De Mangos imported one privately to the United States, and invested a lot of time into researching and restoring the vehicle. The result may not be the usual classic you'd expect to see an American hot-rodder restoring, but that's apparently just the way Matt likes it. Hear his story in the video above.

Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.