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Mitsubishi's all-electric Pikes Peak challengers are in it to win it

With a second-place finish already in the books from 2012, there's only one thing on the minds of Mitsubishi drivers Hiroshi Masuoka and Greg Tracy: winning. As the presenting sponsor for the 2013 Pikes Peak International Hill Climb, there's no doubt the Japanese manufacturer is hoping for a good showing this year, and the video you'll see below explains how Mitsubishi changed things this year to help ensure a win... basically, more power and more downforce.
Winning in 2013 certainly won't be easy. With competitors that include Nobuhiro "Monster" Tajima and Rod Millen, who's driving for Toyota, winners in 2012 in the Electric class. Our own Jonathon Ramsey sat down and spoke with the boys from Mitsubishi, and found that, if not for the over-the-top presence from Peugeot, the the all-electric MiEV Evolution II (which may be a sort of test-bed for potential Lancer Evolution-of-the-future components) may even be capable of challenging for the overall victory.
Their target: nine minutes and thirty seconds. We'll see how close they get later this afternoon. Scroll down below to watch the video.

L200 Absolute Concept is the off-road truck we want from Mitsubishi

Mitsubishi took the wraps off a concept off-road truck called the L200 Absolute at the Bangkok International Motor Show, and we completely approve. The truck isn't just a normal L200 with an appearance package. No, Mitsubishi went in and modified the suspension, added a ton of body cladding and even some carbon fiber. We don't think about Mitsubishi as much ever since the Evo was discontinued here, but this truck provides a bit of hope that one day the Japanese brand could be cool again in America. To begin, Mitsubishi widened the truck's track to make room for the beefy Falken Wildpeak all-terrain tires wrapping the black off-road wheels. Then the suspension was modified to give the truck a two-inch lift — it was also given a new shock and spring setup for off-road use, providing more suspension travel. Sadly, Mitsubishi does not say more about it, but we're happy that this truck will be much more capable when the trails get rough. Large and obvious red-accented skid plates are placed in the front and rear to offer some stylish protection. Then check out all the carbon fiber parts on this truck. Mitsubishi uses the material on the tailgate and fender flares. This is not the norm for trucks, nor is it typical of Mitsubishi as of late, but we're totally for it. A big LED lighting package is the last bit that is largely different from the normal L200/Triton pickup truck made in Thailand. We'll hand it to Mitsubishi for this one. The "Absolute" name is even an improvement over the last off-road concept it made called the Engelberg Tourer. Midsize trucks are hot now. This truck in production form could definitely raise some eyebrows in the U.S. with its off-road nature similar to the Colorado ZR2 and Jeep Gladiator. We definitely need something to get excited about Mitsubishi again, especially now with the Evo long in the rearview mirror.

This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.