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The Mitsubishi GT-PHEV Concept offers an unsightly look into the automaker's future

It was only a few months ago that Mitsubishi teased the Grand Tourer Concept with an image of the SUV's side profile. Now that it's just a few weeks before the Paris Motor Show, Mitsubishi released some renderings of the GT-PHEV Concept that will influence the rest of the automaker's lineup for the future. Mitsubishi is touting the concept as a "high-end next-generation SUV." Styling may indeed be subjective, but the GT-PHEV Concept has a face that only a mother could love. There's a bit of Lexus-like hate-it-or-like-it in the fascia, and the rest of it looks similar to that of the eX Concept that was revealed last year. Both concepts have grille openings that resemble the letter X, three hexagonal fog lights on the sides, and tiny slivers for headlights. The side profile of the GT-PHEV Concept reminds us of a Land Rover Range Rover Evoque, which isn't such a bad thing. The back of the concept features a rakish design with thin wrap-around taillights that also look good. If you can get past the SUV's looks, you'll find comfort the GT-PHEV's powertrain to be an interesting look into the future. The concept features Mitsubishi's next-gen plug-in hybrid system, which is comprised of three electric motors (one in the front and two at the back), a regular internal combustion engine, and a high-capacity battery. The systems work together as a full-time four-wheel-drive system. On electric-only power, the GT-PHEV Concept can travel an estimated 75 miles, while the car's total range is roughly 746 miles. Mitsubishi claims the GT-PHEV Concept is a ground tourer capable of chewing away the miles with ease. And while the automaker didn't include any images of the vehicle's interior, Mitsubishi claims the concept has a cockpit-like interior that wraps around the front passengers. The interior leather color can also be found on the roof of the vehicle for a "classy" look. Mitsubishi continues to focus on SUVs and crossovers, but we doubt the automaker will put a vehicle that looks like the GT-PHEV Concept on the road. We think this concept is more for show, but it will probably be used as inspiration for the design of the next Mitsubishi Outlander. Here's hoping that face gets toned down some.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Europe boss says two new PHEV crossovers due next year

In an interview with Automotive News Europe, Mitsubishi's European CEO Bernard Loire told the publication, "In the second half of next year we will have a replacement of the current Outlander. It will be on an alliance platform. There also will be another smaller SUV coming at the same time." The statements came in response to a question about expanding the automaker's plug-in hybrid lineup, leading readers to expect that by this time next year, Mitsubishi will have two crossover PHEVs on the market. The current Outlander has been on the market since late 2012, the plug-in hybrid showing for the 2014 model year. We've already seen fairly polished versions of fourth-generation Outlander prototypes out testing, sporting looks inspired by the Engelberg Tourer concept revealed at this year's Geneva Motor Show. Some suspect the 2.0-liter four-cylinder in the current PHEV powertrain will make way for a 2.4-liter mill as in the Engelberg, paired with high-efficiency motors on both axles. The show car also touted features like all-wheel drive improved with active yaw control and enhanced anti-lock braking software. Figure on an EV range that improves the current Outlander PHEV's 22 miles, going perhaps as far as the Engelberg's 43 miles. Loire didn't give away anything about the second model, but an Autocar report from earlier this year quoted "a senior source" as saying "We will not have a unique nameplate" for the second battery-electric vehicle. The magazine said the Eclipse Cross and Outlander Sport are in line for series hybrid powertrains, without indicating which might come first. Loire told AN the brand's doing fine with respect to Europe's coming CO2 legislation, so it doesn't need to make rash moves. With the Eclipse Cross forming 20% of sales on the Continent, the middle crossover would be a rational choice for the next plug-in hybrid, especially since it's retiring the 2.2-liter diesel option around the end of 2020. On the other hand, the Outlander Sport will be 10 years old next year, a replacement can't be far away. The new plug-ins come with the realignment of Mitsubishi's crossover range. The Outlander, sitting on a new architecture shared among the Renault-Nissan-Mitsubishi alliance, will grow into a proper mid-size choice; the prototype spotted in Michigan is clearly larger than the current vehicle.