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Mitsubishi to sell only EVs, hybrids by mid-2030s

TOKYO — Mitsubishi Motors Corp plans for hybrid and battery electric vehicles to account for all new car sales by the middle of the next decade, beefing up its electrification strategy for staying competitive in key markets. Mitsubishi, which is also a junior partner in an alliance with France's Renault SA and Nissan Motor Co, said it will roll out 16 new models over the next five years. The Japanese automaker, known for its Outlander sport utility vehicle, stuck to a previous goal of having half of its new car sales electrified by fiscal 2030 and on Friday newly pledged to raise that further to 100% by fiscal 2035. Mitsubishi considers plug-in hybrids (PHEV), hybrid electric vehicles and battery electric vehicles (BEV) as electrified vehicles. Electrified vehicles accounted for about 7% of the company's total new car sales in fiscal 2021. "Among our existing models, we'll expand the geographical areas where our flagship PHEV Outlander is being offered and build out the sales of the Minicab-MiEV light commercial EV that was relaunched last year," Chief Executive Takao Kato said. Among the 16 new models Mitsubishi plans to roll out, one will be a BEV Renault alliance model, while another will be a Nissan alliance model, Mitsubishi said in presentation materials that were part of its fiscal 2023-2025 business plan. Mitsubishi, an early mover in EVs in the early 2010s, currently has no BEVs in its line-up in Europe. Its new BEV for Europe would mark a comeback in a highly competitive market where new entrants such as Tesla have already rapidly won market share. The model could be a variant of the Renault electric MPV Scenic made in France and expected in 2024, or a variant of the Renault electric city cars R5 or R4 expected respectively in 2024 and 2025 and also made in France, a source close to the matter said. Mitsubishi Europe declined to comment on the matter. Of the other 14 models Mitsubishi plans to launch, seven will be purely combustion engine-powered ones, five will be hybrids and the remaining two will be BEV, the company said. (Reporting by Daniel Leussink and Gilles Guillaume; Additional reporting by Elaine Lies; Editing by Chang-Ran Kim, Shounak Dasgupta and Christina Fincher) Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Green Mitsubishi Electric Hybrid

Turns out Mitsubishi's history is far more interesting than we thought

Former Autoblog editor-in-chief Mike Austin was kind enough to drop this little nugget onto Twitter yesterday: the history of Mitsubishi timeline on the company's press website. Basically, it's a virtual museum, spanning from the 1917 Mitsubishi Model A to the 2008 Galant Fortis Sportback. Frankly, it's not that surprising that they didn't go much further beyond that, but still, the timeline provides both a fun trip down memory lane and an introduction to fun and/or wacky JDM models we never got.  Besides showing photos, there's actually a sizable amount of info for each, which has quite clearly and often delightfully been translated from Japanese. Take the New Minica Toppo that "adopted a 1:2 door configuration with a single door on the driver's side and two doors on the passenger side (think a Hyundai Veloster), as well as a 'Super High Roof' that added 70 mm to the height of the standard roof ... Addressing the desire to drive something a little different, the lineup was soon joined by a number of variants with personalities designed to bring more fun to the class and including the recreation specification Carabosse, the young mother and baby-oriented Marble, and the Town Bee with its round frog-eye headlamps projecting just forward of the leading edge of the engine hood." Also, check out those diagonal door handles. There are more than just JDM kei car oddities, however. There's the Mitsubishi FTO, which you may remember from Gran Turismo and other racing video games from back in the day. It was "a car that delivered fun-to-drive qualities in abundance (and) was selected 1994-1995 Japan Car of the Year." If you didn't know, it was called the FTO because it slotted below the Mitsubishi GTO, the car you know as the 3000GT. I didn't know that before. Thanks, timeline! There's also the off-roady JDM Delica vans that are now all over the Pacific Northwest having surpassed the 25-year import embargo. The 1994 Delica Space Gear (above left) was notable in that it moved the engine under the hood rather than beneath the front seats where it was previously (above right with the Delica Star Wagon), but according to the timeline "The Gear variant name was added in the belief that customers would become attached to it as a familiar 'piece of gear' for leisure and everyday purposes." Judging by the ones I see around here in Portland, mission accomplished. "Suspension was by double wishbone at the front and a 5-link with coil spring arrangement at the rear.

Mitsubishi still wants to bolster US sedan lineup, investigating options

Mitsubishi looked healthy in 2014 with a nice sales boost for the year, but so far 2015 hasn't been quite so pleasant with news of product delays or outright cancelations. The Japanese brand isn't letting the setbacks get it down, though, and is still planning for the future. Perhaps the biggest recent disappointment was that Mitsubishi and the Renault-Nissan Alliance scuttled plans to bring a South Korean-built, midsize sedan to the US under Mitsu's branding. The scheme was first announced in late 2013 and would have given the Japanese automaker a replacement for the long-retired Galant. According to Automotive News, the decision came because high exchange rates with the Korean won and Japanese yen against the US dollar made the Asian-built vehicle too costly. Mitsubishi isn't throwing in the towel on the possibility of a larger four-door in the US, just yet. One solution might be retooling the company's US factory in Normal, IL. According to Automotive News, the plant current exports over half of the Outlander Sport units that it builds. That capacity could switch to a new sedan, some of which could also be for shipment abroad. The Outlander Plug-in Hybrid is also being delayed until the second quarter of 2015 in the US. The electrified crossover has proven popular in other markets but has seen multiple postponements in going on sale here. In the meantime, there are a few new products coming down the line. The Mirage Sedan is eventually launching in the US, and the Lancer is reportedly getting a refresh soon. News Source: Automotive News - sub. req.Image Credit: Koji Sasahara / AP Photo Plants/Manufacturing Mitsubishi Sedan