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Mitsubishi boss confirms new Mirage for US; i EV enduring dismal sales

By March, Mitsubishi expects to have sold just 55,000 cars in the US this fiscal year. That's a tiny sum - by comparison, Honda has sold over 276,000 Civic models thus far this year - and that's just one vehicle, not an entire brand. Mitsubishi president Osamu Masuko recognizes this is not a tenable position, and he's hoping the company will shift 80,000 units next fiscal year. Warding off speculation, Masuko has repeatedly stated that his company will not retreat from the US market like competitor Suzuki.
We reported on one part of Masuko's plan, the updated Outlander, and now he has confirmed that the small Mirage will be sold in the US beginning next September. The cut-price hatchback is selling well enough that Mitsu's Thailand plant is at its full capacity of 150,000 cars. "And even at that level it's not keeping up with orders," Masuko tells Automotive News. Masuko went on to say the plant would be expanded next year to handle an extra 50,000 units. We can also expect the Outlander plug-in early 2014.

Junkyard Gem: 1993 Mitsubishi 3000GT

Mitsubishi is down to just three models in the United States now: the Eclipse Cross, Mirage and Outlander (and the Outlander is sibling to the Nissan Rogue). Back in its glory days of the 1990s, however, Mitsubishi offered American vehicle shoppers a comprehensive line that included minivans, wagons, sedans of all sizes, pickups, econoboxes, sport coupes, SUVs and an evil-looking sports car called the 3000GT. Today's Junkyard Gem is a first-generation 3000GT, found in a Northern California wrecking yard. Known as the Mitsubishi GTO in its homeland, the 3000GT was available in the United States from the 1991 through 1999 model years. For 1991 through 1996, a Dodge-badged version called the Stealth was sold in North America. There was a turbocharged all-wheel-drive VR4 version of the 3000GT, but this one is a naturally-aspirated front-wheel-drive base model. The engine is a 3.0-liter DOHC V6 rated at 222 horsepower and 205 pound-feet. The transmission is a five-speed manual. A four-speed automatic was available for an additional $840 ($1,807 in 2024 dollars). The MSRP for the base front-wheel-drive 3000GT for 1993 was $23,659, or about $50,893 after inflation. The much faster VR4 listed at $37,250 ($80,128 in today's money). This car has had an interesting life, evidence of which can be seen in the replacement VIN tag riveted on by the State of California. Home-market ads for Japanese cars from this period are more fun than their American counterparts. It appears that the FWD version didn't get much attention in TV commercials. Mitsubishi. The word is getting around.

Uber promises 100% electric cars by 2040, commits $800 million to help drivers switch

Uber Technologies Inc on Tuesday said every vehicle on its global ride-hailing platform will be electric by 2040, and it vowed to contribute $800 million through 2025 to help drivers switch to battery-powered vehicles, including discounts for vehicles bought or leased from partner automakers. Uber said that vehicles on its rides platform in the United States, Canada and Europe will be zero-emission by 2030, taking advantage of the regulatory support and advanced infrastructure in those regions. Uber, which as of early February said it had 5 million drivers worldwide, said it formed partnerships with General Motors and the Renault-Nissan-Mitsubishi alliance. In addition to the vehicle discounts, Uber said the $800 million includes discounts for charging and a fare surcharge for electric and hybrid vehicles, the cost of which would be partially offset by an additional small fee charged to customers who request a "green trip." The deals with GM and the Renault alliance focus on the U.S., Canada and Europe. Uber said it was discussing partnerships with other automakers. Uber's plan follows years of criticism by environmental groups and city officials over the pollution and congestion caused by ride-hail vehicles and calls for fleet electrification. Lyft Inc, Uber's smaller U.S. rival, in June promised to switch to 100% electric vehicles by 2030, but said it would not provide direct financial support to drivers. Uber said its goal is to reduce the overall cost of ownership for electric vehicles, which are currently more expensive than gasoline cars. The company also released data on its emission footprint and said it would publish reports going forward. Before the pandemic, electric cars accounted for only 0.15% of all U.S. and Canadian Uber trip miles — roughly in line with average U.S. electric car ownership. At around 12%, the share of plug-in hybrid and hybrid cars was roughly five times as high as the U.S. average. Ride-hail trips overall account for less than 0.6% of transportation-sector emissions, according to U.S. data, but the total number of on-demand vehicles has significantly increased since Uber's launch nearly a decade ago, with 7 billion trips last year, according to Uber's February investor presentation. Uber said its U.S. and Canadian trips with a passenger produce 41% more carbon dioxide per mile than an average private car once miles spent cruising between passengers are included. Uber's plans could be a boon to the auto industry.