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Former Mitsubishi CEO Osamu Masuko dies at 71

TOKYO — Former Mitsubishi Motors Chief Executive Osamu Masuko, who engineered the Japanese automakerÂ’s alliance with Nissan, has died. He was 71. Masuko was named a special adviser to the company when he resigned for health reasons as of Aug. 7. Mitsubishi said he died of heart failure on Aug. 27. Masuko joined with former Nissan Chairman Carlos Ghosn in forming an alliance in 2016. Ghosn was arrested and charged with alleged financial misconduct in late 2018, but skipped bail and fled to Lebanon. After he was named president of Mitsubishi Motors in 2005, Masuko worked hard to rebuild its brand image, which had been hammered by a massive, systematic and decades-long cover-up of defects that surfaced in the early 2000s. Calm and soft-spoken, Masuko came to symbolize Mitsubishi Motors' revitalization. Masuko had said he was stunned and saddened by Ghosn's arrest. “I still canÂ’t figure out why, and I just donÂ’t understand,” he told reporters then. Nissan Chief Executive Makoto Uchida offered his condolences. “His wisdom and foresight will remain as an inspiration to the automotive industry, and we will always honor his memory,” Uchida said, stressing his role in building the alliance as well as other contributions to the overall auto industry. Mitsubishi's alliance with Nissan and Renault of France was seen as an astute move, giving the automakers an edge in an increasingly competitive global market. “During his tenure for about 16 years at MMC, Masuko made great achievements by fully demonstrating his management skills, which also enabled the company to overcome difficulties,” Mitsubishi Motors said. Masuko helped build the companyÂ’s business in Southeast Asia, a key source of growth. He also aggressively pushed the development of greener models. Masuko studied political science and economics at Waseda University and did not have an engineering background. He joined trading company Mitsubishi Corp. in 1972. In 2004, he joined Mitsubishi Motors, which makes the Pajero and Outlander sport utility vehicles, as managing director of its overseas operations. Tokyo-based Mitsubishi Motors said it is not planning any special services, respecting MasukoÂ’s wishes. The family has already held a vigil and funeral, it said. Related Video:

Junkyard Gem: 1992 Mitsubishi Expo LRV

Chrysler did reasonably well selling first-generation Mitsubishi Chariots in North America with Dodge/Plymouth Colt Vista badging during the 1980s, and so Mitsubishi Motors decided to take a shot at selling the second-generation Chariots with its own company's badges when those vehicles went into production in 1991. Those vehicles were known as Mitsubishi Expos here, with sales beginning in the 1992 model year and continuing through 1995. Here's one of those ultra-rare first-year Expos, found in a Colorado self-service car graveyard recently. The Chariot line had split into two in its home market by that time, with the regular four-door wagons still called Chariots and a shortened three-door version given the RVR name, which stood for Recreational Vehicle Runner (actually ßVR, with the Cyrillic first character). In the United States, the Chariot was sold as the Expo Wagon while the ßVR was dubbed the Expo LRV. The LRV's door setup is a bit odd. On the driver's side, there's just one door. On the passenger side, there's a sliding rear door (with interlock to prevent it from tearing off the fuel-filler door if it's open). In right-hand-drive markets, Mitsubishi put the slider on the left side while keeping the fuel filler on the right. Chrysler sold its own versions of the ßVR, of course. The Eagle version was known as the Summit Wagon. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Dodge and Plymouth dealers sold the ßVR as the Colt Vista. Since this is the base-model Expo LRV for 1992, it has the 1.8-liter SOHC 4G93 engine, sending 113 horsepower and 116 pound-feet in the general direction of the front wheels. The all-wheel-drive and Sport versions got a 2.4-liter 4G64 rated at 136 horsepower and 145 pound-feet. The emissions sticker tells us that this car was sold new in California. It was built in Aichi Prefecture, Japan. This one has the optional four-speed automatic, which cost $670 extra (about $1,460 in 2023 dollars). Not even 100,000 miles passed beneath this Expo's wheels during its 31-year career. Why is it in this place, then? Here's the reason: a crash that mangled the left front suspension. The ignition key dangles from the kind of lanyard used by car auctions, so we can assume this car got totaled instantly by the insurance company and had no chance of being sold to any customer other than a junkyard. The MSRP for this car was $11,537, or about $25,132 today.

Mitsubishi says it will make money from EVs

The Mitsubishi i-MiEV is the lowest-cost plug-in vehicle available in the US. The spartan EV's small price tag shouldn't lead you to believe the company doesn't see dollar signs where there's a plug. Mitsubishi says that electric vehicles are one of the three profitable segments that have helped the company get back into the black. The other two are light trucks and crossovers. We suspect that the resounding success of the Outlander PHEV played a bigger role in this than the i-MiEV, but you never know. Mitsubishi Motors Corp president Tetsuro Aikawa told Automotive News that the company will keeps its focus on those three segments and ease back on sedans and performance cars. To that end, the Outlander Plug-In Hybrid will come to the US next April, many years after it went on sale in Japan and Europe. The vehicle will fit well with Mitsubishi's plans to shift its strategy to SUVs and CUVs here. Related Video: