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Mitsubishi expects to sell only 4,000 Outlander PHEVs in first year in US

First, it was late 2013 or early 2014. Then it was the fall of 2014. And then it was "roughly" April 2016. Now we can strike "roughly" from the record: the Outlander Plug-In Hybrid will finally arrive in the US in April 2016. Alex Fedorak, public relations manager, Mitsubishi Motors North America, told AutoblogGreen that the company is now "confident in that date." The various delays that held up the SUV this far – including battery shortages, deciding to make the PHEV in the US the refreshed version and better-than-expected sales in Europe and Japan – have worked their way through the system, he said. "The issue was battery capacity, and the vehicle sold far better in Europe than anyone anticipated. It just takes time to build the battery. You got to buy raw materials and rethink the whole process. We're confident that it's going to be next spring." As for where the Outlander will go on sale in the US Fedorak said he did not know the initial markets for, but said it was likely the plug-in SUV would mimic the roll-out of the i-MiEV, which is now available in most states. Even with the Outlander PHEV's success overseas, the company does not expect it to be a big seller here. "It's not going to be big percentage of Outlander sales [in the US]," Fedorak said. "Our expectations are in the single-digit percentage of the total Outlander sales. It's just going to be a technology showcase for us, and we'll see what happens. If it takes off for us like it did in Europe, it'll be good news for the brand." Last year, Mistubishi sold 31,054 Outlander Sports and 13,068 Outlanders in the US. That means Mitsubishi expects to sell a maximum of 3,970 Outlander PHEVs (nine percent of 44,122 total Outlander sales) in the plug-in's first year on sale in the US. Fedorak said he doesn't think there are any specific regulatory issues that need to be solved to bring the Outlander PHEV here. Things like EPA certification and crash testing still need to be done, he said, but that's just part of the normal process now. Fedorak said he thinks there is no difference in the plug-in powertrain from the current version sold in Europe and Japan and the version that will come to the US. But the rest of the 2016 Outlander will be "much more than a facelift," he said (something we've heard before). "It's a total rethink of the chassis and the tuning of the vehicle. The NVH of the vehicle, too."Related Video:

Junkyard Gem: 2006 Mitsubishi Raider DuroCross 4WD

Chrysler began selling Mitsubishi Triton pickups with Dodge D-50 and Plymouth Arrow badging in the 1979 model year, followed by the Mitsubishi Pajero aka Montero with Dodge Raider badges for 1987 through 1989. That Raider name sounded so good that Mitsubishi Motors decided to revive it when they began selling a new pickup based on the Dodge Dakota in the United States. Today's Junkyard Gem is a first-year Mitsubishi Raider, found in a Denver car graveyard recently. The Raider was mechanically identical to its same-year Dakota counterparts and it was built alongside the Dakota at Warren Truck Assembly, but it had its own body and interior designs. The Raider was built for the 2006 through 2009 model years, after which it was discontinued due to poor sales (just under 22,000 total). It wasn't as humiliating for Mitsubishi as the Ascender and I-Series (both thinly disguised Chevrolet models) were for once-proud Isuzu, but that isn't saying much. There's no need for us to bring up the puzzling Suzuki Equator here, is there? This one is a DuroCross, which came with lower suspension, black plastic wheel flares and a front bumper that looked skid-plate-like. It also has the most powerful engine available in the '06 Raider: a 4.7-liter V8 rated at 230 horsepower.  The 4.7 is a member of the Chrysler PowerTech engine family, which has an ancestry stretching all the way back to the American Motors Corporation. AMC began development of new overhead-cam V6 and V8 engines just before Chrysler purchased the company in 1987, and the 4.7-liter V8 made its debut in the 1999 Jeep Grand Cherokee. The 2009 Raider was the last new Mitsubishi pickup sold in the United States, though Mexican truck shoppers can still enjoy mas poder de aventura by buying a new Mitsubishi Triton with L200 badges. Who knows, if it's possible to find Mexican-market Peugeot 407s, Dacia Logans, Dacia Dusters and Opel Corsas in Colorado junkyards, I may yet find a discarded Mitsubishi L200. It was much more intimidating than an ordinary Dakota.

Mitsubishi looks to crossovers and EVs for US success

Say what you will about Mitsubishi, but the Japanese automaker is slowly seeing a resurgence here in the United States. December 2015 marked the company's twenty-second consecutive month of year-over-year sales increases, and looking at last year as a whole, Mitsubishi's sales were up 23 percent over 2014. Ken Konieczka, Mitsubishi's vice president of sales operations, says that in order to stay successful, the company will bet big on crossovers and electric vehicles in the coming years. And that means a relatively aggressive product plan here in the US. First up, a brand-new CUV will launch in early 2018, previewed by the eX Concept that debuted at last year's Tokyo Motor Show (pictured). Konieczka says Mitsubishi is making room for this new crossover in its lineup – the Outlander will slowly get bigger, and the Outlander Sport will get smaller. The production version of the eX will slot between those two. Speaking of the Outlander siblings, both will be replaced in the next five years. A new, larger Outlander will arrive in 2019, and the smaller Outlander Sport will arrive in 2020. To fulfill the electric side of the business, Konieczka confirms the next Outlander Sport will sprout an EV variant, and the Outlander plug-in hybrid will launch in the United States later in 2016, as a 2017 model. As for the rest of the company's portfolio, Mitsubishi will offer the updated Mirage hatchback and new G4 sedan later this year. The future for the Lancer, however, looks grim. Konieczka says Mitsubishi still can't find an OEM partner to help create and produce a new Lancer, and our gut says the compact sedan will be phased out in the very near future. "We made a lot of mistakes," Konieczka admits, saying Mitsubishi was "spread too thin [and] had too many models" in the past. This new, more focused approach on EVs and crossovers certainly sounds promising, and will hopefully help Mitsubishi continue its slow growth here in the US market. Still, we won't know for sure until the new products actually reach showrooms. But for now, at least, things are steadily on the rise.