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Mitsubishi Motors to relocate North America HQ to Tennessee

NASHVILLE, Tenn. — Mitsubishi Motors announced on Tuesday that it is relocating its North America headquarters from California to Tennessee, a move that will bring the Japanese automaker closer to its sister company Nissan and strengthen Tennessee's growing reputation as an epicenter of the automotive sector. Tennessee Gov. Bill Lee and Department of Economic and Community Development Commissioner Bob Rolfe — who made the announcement with Mitsubishi Motors North America — say the headquarters move from Cypress, California, to Franklin, Tennessee, will result in an $18.25 million investment in the region and approximately 200 jobs. Lee and Rolfe added that they met with Mitsubishi's global executives last week to convince them to move to Tennessee while in Japan during the Republican governor's first trade mission. It is unclear what financial incentives state officials offered Mitsubishi to move to Tennessee. "As we drive toward the future, this is the perfect time for us to move to a new home. While we say farewell to the Golden State with a heavy heart, we're excited to say hello to Music City," Fred Diaz, Mitsubishi Motors North America's president and CEO, said in a statement. Franklin is located just south of Nashville, also known as "Music City," and is home to the state's most powerful Republicans, ranging from Gov. Lee, U.S. Sen. Marsha Blackburn and House Speaker Glen Casada. "Over the years, Tennessee has become the epicenter of the Southeast's thriving automotive sector, and I'm proud Mitsubishi Motors will call Franklin its U.S. home and bring 200 high-quality jobs to Middle Tennessee," Lee, who took over the office this year, said in a statement. Mitsubishi Motors' North America headquarters has been located in California since 1988. The company expects the relocation will begin in August and will be completed by the end of the year. Initially, a temporary office will handle operations to allow the company time to identify a permanent office. Company officials say the move is part an ongoing effort to "reinvent every aspect of Mitsubishi Motors in the U.S.," as well as strengthen the Renault-Nissan-Mitsubishi Alliance. Nissan has a production plant in Smyrna, Tennessee, and owns a 34% stake in Mitsubishi Motors. Last week, Mitsubishi Motors Corp.

Junkyard Gem: 2010 Mitsubishi Lancer Sportback GTS

The Mitsubishi Lancer was available in the United States from the 2002 through 2017 model years, and nearly all of those cars were four-door sedans. The exception was the Lancer Sportback, a name first applied to a 2004-only wagon version and then to a hatchback Lancer sold for the 2010-2014 model years. I'm always looking for unusual Mitsubishis during my junkyard travels, be they obscure examples of badge engineering, long-forgotten marketplace failures or confusing special editions. Here's a 2010 Lancer Sportback, found in a Denver self-service yard recently. The Lancer name has a lengthy history in the United States, but all of it during the 20th century involved Dodge models. For 1955 through 1959, the Lancer name was applied to hardtop versions of Dodge's Royal, Custom and Coronet. Then it was used for the Dodge-badged version of the Plymouth Valiant for 1961 and 1962, with the Dart name gradually squeezing the Lancer name to the side during that second year. Lancers returned to American Dodge showrooms as members of the extended K-Car family, with rebadged Chrysler LeBaron GTSs sold here for the 1985 through 1989 model years. Mitsubishi began building its own Lancers all the way back in 1973, and some of those cars were sold here during the 1970s and 1980s as Dodge Colts, Dodge Challengers, Plymouth Sapporos and Plymouth Arrows. Plenty of manufacturers have used variations of the "Sportback" designation over the decades, with one of the earliest being the Nissan Pulsar NX Sportbak. Buick sold Regal Sportbacks as recently as 2020, and Audi still uses the term here today. The "Liftback" name enjoyed prominence for quite a while but has faded from mainstream use in recent years, while the "Wagonback" appellation never caught on despite Geo's best efforts. The 2010 Lancer Sportback was available in two trim levels: GTS and Ralliart. The Ralliart got a turbocharged engine, all-wheel-drive and a six-speed dual-clutch automatic shared with the Evo; the GTS had front-wheel-drive and a five-speed manual as base equipment (this car has the optional CVT with paddle shifters). The engine is a 2.4-liter straight-four rated at 168 horsepower and 167 pound-feet of torque; the Ralliart had 237 horses and 253 pound-feet. The MSRP for the 2010 Lancer Sportback GTS was $19,190, or about $27,193 in 2023 dollars. This one appears to have endured some lean times during its final months or years on the road, with several field-expedient repairs performed with tape.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question