2011 Mitsubishi Eclipse Gs, Sunburst Orange, Manual, Loaded!!!!! on 2040-cars

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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi to debut Concept G4 sedan in Bangkok

With the Bangkok Motor Show coming up at the end of this month, Mitsubishi is giving us a teaser of a new concept vehicle called the Concept G4. Standing for "Global 4-door," the G4 shows what Mitsubishi has planned for its global compact sedan, which is known as the Mitsubishi Lancer in most parts of the world.
This single sketch doesn't provide too many details about the new concept, but we can see cues like the oversized headlights, a six-sided grille, vertical foglight bezels and sharp body lines. From what we can tell of the teaser, Mitsubishi might be moving away from the in-your-face, gaping-grille design introduced on the current Lancer, but we're also getting a lot of Kia and Nissan vibes. This will be Mitsubishi's third concept vehicle to debut this month following the Concept CA-MiEV and Concept GR-HEV we saw in Geneva.
In a press release posted below, Mitsubishi says that this car will be powered by a 1.2-liter MIVEC engine paired to a continuously variable transmission, and that many aspects of the car's development will help reduce weight.

2018 Mitsubishi Eclipse Cross Quick Spin Review | Deserving of a clean slate

The 2018 Mitsubishi Eclipse Cross is named after a sport compact coupe, which was iconic to some and a sad reminder of its brand's slide into irrelevance to most others. That "Eclipse" is now attached to a compact SUV will likely cheese off the former and cause the latter to sarcastically mutter, "Yup, that seems about right." Mitsubishi's marketers would say it shares the old Eclipse's "reputation for driving dynamics and technology." Do with that what you will. For now, though, let's put aside what it's called. Well, beyond the fact it's comically long to say and difficult to type (I started calling it the Eagle Talon Cross for those reasons). Because really, the name straps a whole load of baggage to a mostly clean-slate vehicle that in concept is actually a smart move by a brand trying to climb back to relevance. In size, it straddles the line between B- and C-segment compact SUVs. In shape and style, it's set apart from the more utilitarian entries of both. Under the hood, it provides torque-rich turbocharged grunt in contrast to meek naturally aspirated rivals. The ample ground clearance and standard all-wheel drive (on most trims) take a page from the Subaru playbook that's been moving the chains so well. As we discovered when we compared its specs to those of vaguely similar SUVs, the Eclipse Cross is far more intriguing and potentially competitive than originally thought. Perhaps it's unfair to the car itself, but besides all that baggage attached to its name, it's also saddled with the expectations of recent Mitsubishi products that have been uncompetitive, dull or just plain bad. (The i-Miev is the worst and most embarrassing car I've ever driven, and I've driven a Yugo.) In short, the Eclipse Cross warrants a clean-slate appraisal. Sure, it shares its wheelbase with Mitsubishi's two Outlander SUVs and certainly other components as well, but in appearance, touch and driving feel, the Eclipse Cross is profoundly different. This is immediately obvious in the cabin that's far more contemporary in appearance. If you think it looks a bit like the Lexus NX interior, you certainly wouldn't be alone, right down to its touchpad tech interface (more on that later). Materials quality is also strong, and not just in comparison to its brand mates, but to the compact SUV segment as a whole.