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Junkyard Gem: 1994 Mitsubishi Diamante ES Sedan

Once the decade of the 1990s got rolling, the Lexus LS400, Toyota Cressida, Infiniti Q45, Acura Legend and Mazda 929 had proven that big Japanese-made luxury sedans could rack up respectable sales in the United States. Mitsubishi dove into that competition starting with the 1992 model year, when the Diamante arrived on our shores. Here's one of those early Diamantes, found in an Oklahoma City car graveyard recently. Mitsubishi had been selling big, swanky Debonairs at home since the middle 1960s, but that car was never sold new in North America (though a Debonair-related Hyundai, the XG300/XG350, did show up here). The Diamante was based on an enlarged Galant/Sigma platform and was available here as a pillared hardtop four-door sedan (in which there is a narrow B pillar but the door windows are frameless) and as a station wagon. The US-market sedan was built in Japan, while the wagon came from Australia. The Diamante's price tag made it tempting for American buyers considering Japanese luxury sedans. The base ES sedan listed for $25,525 in 1994, which comes to about $53,097 in 2023 dollars. Meanwhile, the Mazda 929 started at $30,500 ($63,446 now), the Acura Legend sedan cost $33,800 ($70,311 now), the Infiniti Q45 listed at $49,450 ($102,866 now) and the Lexus LS400 was $51,200 ($106,507 now). The higher-zoot Diamante LS (which cost $32,500 in 1994) got a twin-cam 6G72 V6 driving the front wheels with 202 horsepower, but today's Junkyard Gem is a base ES and it has the SOHC 6G72 with just 175 horses. Mitsubishi built Diamantes with manual transmissions, but we didn't get those cars on our side of the Pacific. A four-speed automatic transmission was mandatory equipment in North American Diamantes. This car didn't quite make it to 140,000 miles during its career. It appears that this car passed through the hands of both Fred Jones and a lesser-known outfit called Amigoland Motors during its life. This generation of Diamante remained on sale in the United States through the 1996 model year, but sales never measured up to Mitsubishi's hopes. The wagon got the axe after 1995, at which time the ES sedan became a fleet-sales-only machine. For 1996, all Diamantes sold here were fleet cars. For 1997, a new generation of Diamante showed up; sales continued through 2004. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. For Mitsubishi's diamond anniversary, the precious Diamante (with cheap lease terms).

Mitsubishi realigning its SUV range to create more size difference

A report in Autocar says Mitsubishi wants more literal space between its three core SUVs. The outlet quotes "a senior source" saying, "Today we aren't in an ideal position, with our SUVs close in size, but in the next 18 months you will start to see a strategy that separates them out." Redesigns for the next generation of the Outlander, Eclipse Cross, and Outlander Sport will put about 200 millimeters' (7.9 inches) difference in length between each. Right now, the Outlander stands 184.8 inches long, the Eclipse Cross 173.4 inches long, and the Outlander Sport is scarcely smaller at 171.9 inches long. Autocar says the revamp would see the Outlander grow, while the Outlander Sport gets smaller. Based on the comments, if the Outlander gets longer, then we wouldn't be surprised at seeing the Eclipse Cross putting on a few inches, too. The first fruit should blossom next year, and be possible thanks to platform-sharing within the Renault-Nissan-Mitsubishi alliance. Comparing Mitsubishi to Nissan's formula, the Rogue is 184.5 inches long, the Rogue Sport 172.4 inches. We don't get the Juke any more, which is 162.8 inches long; our Nissan Kicks extends 169.1 inches. The coming range will extend plug-in hybrid and full electric options, too. Naturally, the Outlander PHEV will make the jump to a new generation, and the Eclipse Cross will come in hybrid and PHEV flavors. An updated PHEV powertrain shown in the Engelberg Tourer Concept at the Geneva Motor Show paired a 2.4-liter four-cylinder and two electric motors at the axles, for 44 miles of EV range on the WLTP cycles. That's 16 more EV miles than the current Outlander PHEV can go. The Outlander Sport will get a battery-electric trim. The "senior source" said, "We will not have a unique nameplate, but instead offer the appropriate electrification options for the vehicles and how people will use them." There's likely a lot more in store for the brand, especially in the U.S., although we have no idea what that is. Takao Kato will take over as CEO of Mitsubishi global next month, with the mandate of carrying out the carmaker's "small but beautiful" strategy. The initiative puts steady growth and profit ahead of disruptive leaps. Kato has experience in the U.S., having helped set up the joint manufacturing plant with Chrysler in Illinois in 1988. Even so, he's said of our region, "It's not easy to be in that market," and would only go so far as saying "probably not" when asked if leaving the U.S. is an option.

Mitsubishi reports an 89% drop in annual profit

TOKYO — Mitsubishi will focus on cutting fixed costs by 20% or more in the next two years after reporting an 89% drop in annual profit, its weakest performance in three years, and skipping its year-end dividend. The coronavirus crisis has exacerbated Mitsubishi's struggles in a year where Japan's sixth biggest carmaker was already battling falling sales in China and also southeast Asia, its largest market which accounts for one-quarter of sales. Mitsubishi also said on Tuesday it would focus on growth in ASEAN countries to survive the aftermath of the pandemic. "Before the virus we had been mulling which underperforming regions and vehicle segments to cut our exposure to," CEO Takao Kato told a results teleconference. "In the wake of the virus, we need to pick up the pace of making these changes. To stay competitive in a post-coronavirus market, we need to immediately shrink our area of focus to regions and segments in which we excel." Global automakers are struggling to cope with the crisis, which has pummeled car sales due to lockdowns in many countries. Many automakers have begun to restart vehicle factories, but anemic demand, supply chain disruptions and social distancing measures at factories are expected to limit output. Mitsubishi's operating profit came in at 12.8 billion yen ($119.21 million) for the year to end March, down from 111.8 billion yen a year ago, and its lowest since the year to end March 2017. Profits exceeded a consensus estimate of 9.4 billion yen profit drawn from 15 analysts polled by Refinitiv. The automaker did not give an earnings forecast for the current business year, and did not issue a year-end dividend, compared with 10 yen per share a year ago. The junior member of the automaking partnership between Nissan and France's Renault, sold 1.13 million vehicles globally in the year ended March, down 9%. Mitsubishi will focus on growth in southeast Asia as part of the alliance's plan for each company to expand in their regions of strength. Mitsubishi said it would give more details when it reports first-quarter results. The alliance is expected to announce a revamped strategy on May 27, when it will pledge to increase cooperation to improve joint operations to remain competitive. Related Video: