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Mitsubishi considering a small pickup for the United States

Mitsubishi hasn’t sold a pickup truck in the United States since the Mighty Max in the late 1990s, but there is mounting evidence that the brandÂ’s dry spell may end. At a recent vehicle launch, Carson Grover, the brandÂ’s director for product planning, said the company is considering a new pickup for the U.S. market but acknowledged the challenges involved with doing so. Reported by The Drive, Grover said pickup trucks were “another one of those things we want to try to figure out.” The problem with those ambitions is the Chicken Tax, a heavy 25% tariff on imported trucks. That insane percentage is why Toyota and Nissan build trucks here, and itÂ’s why we donÂ’t see cool foreign-market trucks like the Volkswagen Amarok. Mitsubishi will need a partner if it plans to bring a truck here, which it conveniently has in its Alliance partner, Nissan. The Frontier could form the basis for a Mitsu pickup, but GroverÂ’s comments suggest the automaker could have other plans. “The Ford Ranger, the old ranger, that was much smaller, had so much volume and was around so long.” He went to namedrop the Ford Maverick as well, which he said fills the small, affordable gap that the Ranger used to occupy. As The Drive pointed out, it might be possible for Mitsubishi to repurpose the existing Rogue platform for a small pickup, but Grover was careful to note that the company isnÂ’t making any announcements on the subject. As is the case with the vast majority of requests for comment on future product, Grover declined to elaborate but did say the company has taken notice of other trucksÂ’ popularity. A new American-market truck could further revitalize the Mitsubishi brand in North America. The automaker recently revived another of its iconic nameplates in late 2022 with Ralliart versions of all its vehicles. MitsubishiÂ’s motorsports arm made a name for itself in the World Rally Championship starting in the late 1980s, and some of the coolest cars to wear the brandÂ’s badge have also been stamped with the Ralliart name. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Nissan should kill the Quest and bring the Mitsubishi Delica D:5 to America

Enthusiasts don't have much reason to get excited about minivans. But if there were something cool to revitalize interest in the segment, I think American consumers would take notice. A quick browse through Mitsubishi's current catalog of global offerings turned up something interesting, and, now that Nissan has brought the diamond-star into its multi-headed global alliance, the Japanese automaker has a unique opportunity to throw caution to the wind and give America something fun. First, let's acknowledge that the Nissan Quest is a completely reasonable and current minivan entry. But it's not exactly a hot seller. The Quest was the seventh-best-selling minivan in the United States last month. The people-hauler's 209 sales in September of 2016 represent a 68-percent decline over the previous year. Granted, the Quest was trending upward for the year prior to last month's drop, but even the Quest's best full year of sales would just manage to match the number of Toyota Siennas or Chrysler Pacificas sold in a decent month. Put simply, the American market wouldn't miss the Nissan Quest if it were to disappear from dealership lots altogether. I don't think the Nissan Quest is a bad vehicle. The problem is that it's just like every other minivan sold in America. Nothing about the Quest stands out against its competitors, which basically makes it a redundant vehicle with no solid reason to exist. What Nissan really needs, in my humble opinion, is a minivan that stands out from the crowd. I offer the following solution: Bring the Mitsubishi Delica D:5 to the United States. Badge it as a Nissan to take advantage of that brand's larger dealer network; even call it the Quest Q:5 if you must. But don't change much else. I have a feeling Americans would show some interest in an eight-passenger, all-wheel-drive, multi-purpose vehicle like the Delica that's about the same overall length as the Nissan Rogue. As an added incentive to capture as many buyers as possible, offer both the 2.4-liter gasoline engine and the 2.2-liter four-cylinder turbodiesel that are available in other markets. Since the Delica D:5 is based on the same GS platform as the Dodge Journey, it could probably accommodate a Pentastar V6, too, but that doesn't really seem necessary. Instead of being a powerhouse, the Delica should be about fun and efficiency, with an adventurous off-road streak.

2023 Mitsubishi Colt name reborn in a hatchback with a familiar design

Mitsubishi is dusting off the heritage-laced Colt nameplate to plant its stake in one of the biggest segments of the European market. The new hatchback is scheduled to make its debut in June, and a dark preview image confirms that it's closely related to the Renault Clio. The teaser keeps most of the Colt's design hidden, but we see enough to tell that it shares more than a passing resemblance with the Clio, which is one of the best-selling cars in Europe. From the shape of the rear lights to the crease in the hatch, the styling cues that characterize the Renault's back end are present on the Mitsubishi. We haven't seen the front end yet, but we're assuming it will be very Clio-esque with the obvious exception of a Mitsubishi logo on the grille. This is badge-engineering rather than leveraging economies of scale, Supra-style. We already have a decent idea of what the specifications sheet will look like. Mitsubishi announced the entry-level engine will be a 1.0-liter three-cylinder rated at about 66 horsepower and bolted to a five-speed manual transmission; European motorists still buy stick-shifts, especially at this price point. Next up is a turbocharged version of the triple rated at 90 horsepower and linked to a six-speed manual, while buyers who want a hybrid will be able to pay extra for a 141-horsepower gasoline-electric drivetrain that consists of a 1.6-liter four-cylinder engine, a pair of electric motors, and an automatic transmission. Like the Clio, the Colt will exclusively be available with front-wheel-drive. Built by Renault in Turkey, the new Mitsubishi Colt will make its debut on June 8. It doesn't sound like the hatchback will be sold in the United States. Renault hasn't homologated the Clio in our market, and the segment that the Colt would compete in is microscopic at best, at least in the U.S. When it lands, the Colt won't be the only Renault-designed Mitsubishi: the second-generation ASX launched recently is a re-badged Captur. Although badge-engineering brings with it a big bag of controversy, this is the only way Mitsubishi can justify a presence in Europe. Never spectacularly popular across the pond, the Japanese firm told its dealers in 2020 that it would exit the European and British markets. It hasn't returned to the United Kingdom, but the Renault-built Colt and ASX allowed it to keep selling cars in Europe while keeping costs in check.