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Junkyard Gem: 2003 Mitsubishi Diamante VR-X

Mitsubishi has been selling cars and light trucks under its own name in the United States since the Starion, Tredia, Cordia and Mighty Max appeared here as 1983 models, but only one big luxury sedan has ever been in the Mitsubishi Motors USA lineup: the Diamante. For the last few years of the Diamante's availability here, a factory-hot-rod version of the Diamante known as the VR-X could be purchased. Here's one of those extraordinarily rare cars, now residing in a Denver-area self-service wrecking yard. The Diamante was the successor to the Mitsubishi Sigma, an upscale "pillared hardtop" version of the fifth-generation Galant. The Sigma sold poorly here, but Mitsubishi had hopes of stealing some American-market sales from the strong-selling Lexus ES and Acura Legend. Making a North American version of the swanky Mitsubishi Debonair didn't seem like a wise investment (though some Debonair DNA eventually showed up here, within the Hyundai XG), and so the brand-new Diamante made its North American debut as a 1992 model. The first-generation Diamante was available in both sedan and wagon form, with the wagon getting the axe here after 1995. The second-generation Diamante sedan appeared in American Mitsubishi showrooms as a 1997 model, with sales here continuing through 2004. There was a facelift for the 2002 model year, after several miserable sales years in the United States, and the sporty VR-X version was added to the lineup at that time. The VR-X got some cladding, white analog gauges, a louder audio system, some performance upgrades and a fast-and-furious optional spoiler. The MSRP for the '03 VR-X was $27,557, or about $46,362 in 2023 dollars. The VR-X's engine was a 3.5-liter 6G-series V6, rated at 210 horsepower. This was just five horses better than the regular Diamante's 3.5-liter. All 2003 Diamantes sold in the United States came with mandatory four-speed automatics.  This car, like the Diamante wagons of the middle 1990s, was built in Australia. The leather seats came with VR-X embossing. This is a good example of a rare special-edition car that's not worth much now. Perhaps some Front Range Mitsubishi enthusiast will buy the unique VR-X wheels and other bits before this car goes to the crusher. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 0% interest, zero down payment, zero payments until 2004 on all new Mitsubishis. This content is hosted by a third party.

Mitsubishi reports an 89% drop in annual profit

TOKYO — Mitsubishi will focus on cutting fixed costs by 20% or more in the next two years after reporting an 89% drop in annual profit, its weakest performance in three years, and skipping its year-end dividend. The coronavirus crisis has exacerbated Mitsubishi's struggles in a year where Japan's sixth biggest carmaker was already battling falling sales in China and also southeast Asia, its largest market which accounts for one-quarter of sales. Mitsubishi also said on Tuesday it would focus on growth in ASEAN countries to survive the aftermath of the pandemic. "Before the virus we had been mulling which underperforming regions and vehicle segments to cut our exposure to," CEO Takao Kato told a results teleconference. "In the wake of the virus, we need to pick up the pace of making these changes. To stay competitive in a post-coronavirus market, we need to immediately shrink our area of focus to regions and segments in which we excel." Global automakers are struggling to cope with the crisis, which has pummeled car sales due to lockdowns in many countries. Many automakers have begun to restart vehicle factories, but anemic demand, supply chain disruptions and social distancing measures at factories are expected to limit output. Mitsubishi's operating profit came in at 12.8 billion yen ($119.21 million) for the year to end March, down from 111.8 billion yen a year ago, and its lowest since the year to end March 2017. Profits exceeded a consensus estimate of 9.4 billion yen profit drawn from 15 analysts polled by Refinitiv. The automaker did not give an earnings forecast for the current business year, and did not issue a year-end dividend, compared with 10 yen per share a year ago. The junior member of the automaking partnership between Nissan and France's Renault, sold 1.13 million vehicles globally in the year ended March, down 9%. Mitsubishi will focus on growth in southeast Asia as part of the alliance's plan for each company to expand in their regions of strength. Mitsubishi said it would give more details when it reports first-quarter results. The alliance is expected to announce a revamped strategy on May 27, when it will pledge to increase cooperation to improve joint operations to remain competitive. Related Video:

Nissan posts $6.2 billion annual loss and unveils plan to cut costs

TOKYO — Nissan outlined a new plan on Thursday to become a smaller, more cost-efficient carmaker after the coronavirus pandemic exacerbated a slide in profitability that culminated in its first annual loss in 11 years. Under a new four-year plan, the Japanese manufacturer will slash its production capacity and model range by about a fifth to help cut 300 billion yen from fixed costs. It will shut plants in Spain and Indonesia, leave the South Korean market and pull its Datsun brand from Russia as part of a strategy unveiled on Wednesday to share production globally with its partners Renault and Mitsubishi. "I will make every effort to return Nissan to a growth path," Nissan Chief Executive Makoto Uchida said, adding that the company had learned from its past mistakes of chasing global market share at all costs. "We must admit failures and take corrective actions," he said, adding that starting with top-level managers, the company had to break its inward-looking culture which in the past has stymied efforts to deepen cooperation with France's Renault. Uchida said improving the company's cash flow was its biggest challenge. He reiterated that Nissan's cash liquidity was good even though it had negative free cash flow of 641 billion yen in the year ended in March. Nissan declined to give any forecasts for its current financial year which started in April due to the uncertainty created by the coronavirus pandemic. It also declined to give details on how many jobs it was cutting. In what is Nissan's second recovery plan in less than a year, Uchida pledged a return to profitability with a core operating profit margin above 5% and a sustainable global market share of 6%. Nissan posted an annual operating loss of 40.5 billion yen for the year to March 31, its worst performance since 2008/09. Its operating profit margin was -0.4%. The automaker said on Thursday that it sold 4.9 million vehicles last year, up from an earlier estimate of 4.8 million. That was still the second decline in a row and a fall of 11% from the previous period but meant Nissan clung on to its position as Japan's second biggest carmaker, just ahead of Honda and a long way behind Toyota. Pandemic pressure Even before the spread of the novel coronavirus, Nissan's slumping profits had forced it to row back on an aggressive expansion plan pursued by ousted leader Carlos Ghosn. The pandemic has only piled on the urgency to downsize.