2007 Mitsubishi Eclipse Gs Coupe 2dr. on 2040-cars

Auto blog

Mitsubishi fuel economy scandal will result in $1.39 billion loss

The fuel economy scandal revealed a couple months ago will cost Mitsubishi Motors a pretty penny. According to The New York Times, the Japanese automaker predicted the fiscal year 2016 will result in a loss of 145 billion yen, or $1.39 billion. We won't know for sure until March rolls around. The prediction is even more striking when compared to Mitsubishi's performance during the last few years. It will be Mitsubishi's first reported loss in eight years. In 2014, Mitsubishi reported a global profit of $1.2 billion, which doubled the profits of the previous year, and in the spring of 2015 the US arm of the manufacturer reported its first profits in seven years – $4.18 million. For a little while there, it seemed like things were looking really good for Mitsubishi, but past flaws caught up with it. Some of the models built have had their fuel economy readings rounded by as much as 15 percent, due to the way running resistance is calculated in laboratory conditions. Nissan swept in to buy one third of Mitsubishi, and under the Renault-Nissan alliance it is likely Mitsubishi will be put on a crash course to clear its name and start turning a profit again. But the bad publicity caused by the scandal will probably mean it'll be far in the future. Related Video:

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi Triton Ralliart hints at performance comeback

Mitsubishi Motors has not had a very good decade. Their lineup has dwindled down to four models and the the company has struggled to stay relevant as a brand as they hemorrhage market share. However, a new Triton Ralliart truck shows some signs of life in a company once rich with enthusiast-oriented offerings. The Mitsubishi Triton Ralliart will participate in the 2022 Asia Cross Country Rally, which takes place primarily in Thailand. The Triton is built there and exported throughout southeast Asia, which happens to be one of the few markets in which Mitsubishi still enjoys decent sales. Though not sold in the U.S., the four-wheel-drive Ranger-sized pickup is available in four-cylinder gas, diesel and turbodiesel configurations, the most powerful of which makes 176 horsepower and 295 pound-feet of torque. Manual and automatic transmissions are available, with the latest versions each offering six speeds. The Triton marks a return for the company's Ralliart banner. Though Mitsubishi had been rally racing since the 1960s, the Ralliart name only made its debut in 1981. The dedicated motorsports arm allowed the company to build and campaign models like the Lancer and Galant VR-4 in international rally races, ultimately leading to a slew of World Rally Championship wins, and an equally impressive string of victories at the Paris-Dakar Rally.  Ralliart folded up in 2010 after the global financial crisis and lay dormant for over a decade. Last year Mitsubishi quietly revived the brand, revealed a concept, released a lineup of accessories for its vehicles (available only in Asia) and hinted at a racing comeback. The Triton is the first Ralliart-branded vehicle since the revival. Mitsubishi didn't reveal what modifications were made to the Triton. One encouraging sign, however, is the fact that the rally team is headed by Hiroshi Masuoka, a long-time Mitsubishi driver who won the Paris-Dakar twice. Masuoka was also a test driver who helped develop the Pajero (known in the U.S. as the Montero). Sadly, the Pajero factory was sold last week to a toilet paper manufacturer, but perhaps Masuoka can recapture a bit of Mitsubishi's past glory with the Triton, even if he's essentially starting from scratch. The Triton effort, and yesterday's announcement that Mitsubishi was donating 1 million euros to aid Ukrainian refugees, suggests Mitsubishi feels it is in a better place financially.