2007 Mitsubishi Eclipse Gs Coupe 2-door 2.4l on 2040-cars

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2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.

Mitsubishi reportedly plans to spend billions to get back in the game

Japanese automaker Mitsubishi Motors reportedly plans to inject more than 600 billion yen ($5.35 billion) in capital spending and research and development over the next three years through fiscal 2019 in a bid to turn around its business after recent scandals. The Nikkei newspaper said the new plan calls for spending 5 percent of annual sales on equipment and the same proportion on R&D. Funds will be used by the company for the development of electrified vehicles such as the new e-Evolution concept and for production in China and Indonesia. Mitsubishi Motors will release the specifics of the new medium-term plan on Wednesday, the business daily said. ($1 = 112.1600 yen) Reporting by Sumeet Gaikwad Related Video: Image Credit: Reuters Earnings/Financials Green Plants/Manufacturing Mitsubishi Technology Emerging Technologies Electric research and development nikkei

Mitsubishi Mi-Tech turbine-PHEV buggy blows the doors off our dreams

TOKYO — For this year's Tokyo Motor Show, Mitsubishi went all out with the Mi-Tech concept. It's a tough-looking open off-roader with a wild hybrid powertrain. It's glorious, which makes it all the more sad it will likely never see the light of day. From the outside, the Mi-Tech impresses with blocky lines and fat fender flares. But its star feature is the fact that it has no roof and no doors. The only thing that comes close is the pair of cowls behind the seats. The inside has a spare design with a body-color dash and cutouts for vents. It does have modern cues such as the piano-key buttons and fullscreen heads-up display. Under the skin, it's powered by four motors, each controlling an individual wheel. This allows it to adjust power precisely in off-road settings. It's a plug-in hybrid, and when the battery runs down, electricity is produced by a turbine engine, similar to the Jaguar C-X75 concept. Mitsubishi opted for the turbine for its high power, small size, smooth operation and the fact it can run on just about any combustible liquid. As much as we love the Mi-Tech, it's obvious it's not going into production anytime soon. Mitsubishi has no car-ready turbine engines, and it would be expensive to make an SUV with no doors, or even removable doors, pass safety standards. And the people that would buy a vehicle like this will probably be satisfied with a Jeep Wrangler or the upcoming Ford Bronco. Oh well, it's at least a pleasant dream, and a sign that Mitsubishi still has some spark.