2007 Mitsubishi Eclipse Gs on 2040-cars

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Ever wonder how to really pronounce Japanese automaker names?

People tend to get very set in their ways when it comes to the pronunciation of words. Just look at the endless debates over whether or not to say the final 'e' in Porsche (which you should in terms of correct German enunciation). Or the argument about whether to follow the British convention and give the 'u' in Jaguar a special delivery or to say the 'ua' diphthong as more of a 'w' sound, as usually happens in the US.
This short video doesn't answer either of those automotive questions, but it does allow a native Japanese speaker to demonstrate the accepted pronunciations for several, major automakers from the country. One benefit is that it clears up the occasional debate over whether Nissan should be said with a long or short 'i' sound. Also, listen closely to how the female host says Mazda as Matsuda, the way it's actually said in the language. Even if this doesn't change the way you enunciate these brands, at least now you know the accurate way in Japanese.

Mitsubishi launches, prices 2018 Outlander PHEV for U.S.

We've been waiting on this one a long time. Mitsubishi has been selling the plug-in hybrid version of its Outlander crossover for a while now, just not here in the U.S. It has seen popularity overseas, though, and is Europe's best-selling plug-in hybrid. It surpassed the 100,000 sales mark back in early 2016, thanks to Europe and Japan. Now, Mitsubishi is looking to electrify our shores, and will bring the all-new Outlander PHEV to the U.S. by the end of the year. The Outlander PHEV is powered by a 2.0-liter engine and two 60-kW electric motors, one situated at each axle, for a total estimated output of 195 horsepower. That makes it all-wheel-drive as well, using Mitsubishi's Super All-Wheel Control (S-AWC) system borrowed from the Lancer Evolution, and it has already proven itself in off-road competition. A 300-volt, 12-kWh lithium-ion battery pack is located in the subfloor between the front and rear axles. It can be charged via plug (including DC fast-charging capability), or via the car's regenerative braking system (adjustable using paddle shifters). The vehicle features three different, automatically selected drive modes. EV Drive Mode makes use of the electric motors for all-electric driving. Parallel Hybrid Mode uses the gas engine to drive the front wheels, and provides added power from the electric motors as necessary (mainly at high speeds, where this mode is the most efficient). Series Hybrid Mode uses the gasoline engine as a generator to charge the battery and provide power to the electric motors, which are doing the propulsion work. There are also three driver-selected modes. Eco Mode reduces fuel and electricity consumption. Battery Save Mode conserves charge, operating in hybrid mode. Battery Charge Mode keeps the engine running to generate electricity and recharge the battery pack to make sure you'll have power for driving uphill or towing, for instance. EV driving range and fuel economy figures will be released soon, but Mitsubishi says it expects to exceed the premium competition (which offer about 14 miles of EV range). The Outlander PHEV is also big on technology. It offers a suite of safety systems, including blind spot and lane departure warnings, multi-view camera, adaptive cruise control, auto high beams, and forward collision mitigation. The vehicle offers a smartphone app that allows the owner to remotely control the charging schedule, climate control, lighting, vehicle settings, and monitor vehicle status.

Mitsubishi hopes to raise $2.5B with stock sale

Mitsubishi, which dates all the way back to 1870, is one of the oldest business collectives in Japan. Today, the various businesses that share the Mitsubishi name are largely independent of each other. The automotive unit, however, has fallen on hard times over the past few years.
Back in 2004 and 2005, Mitsubishi Motors sold billions of preferred shares to sister companies like Mitsubishi UFJ Financial Group, Mitsubishi Heavy Industries and Mitsubishi Corp. Now the automaker is preparing to buy back those shares, only to raise the capital, it's selling $2.5 billion worth of shares, simultaneously paying stock dividends for the first time in over 16 years.
The stock issue will reportedly include as many as 241 million shares at a value of $10.73 each. The move is part of a long-term reorganization being implemented by the automaker's president Osamu Masuko, and is expected to help the company double its net income and eliminate all outstanding preferred shares by the end of the fiscal year closing in March.