2006 Mitsubishi Eclipse Gs Hatchback 2-door 2.4l on 2040-cars

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Mitsubishi Mirage bows in Montreal without a name, Canadian sales promised

The Detroit Auto Show had plenty of major debuts for North American car buyers, but the Montreal Auto Show is being used for the North American debut of a new subcompact hatchback from Mitsubishi. Although this car is unnamed, it is almost identical to the redesigned Mirage we saw back at the 2011 Tokyo Auto Show (and has been on sale in Asian markets such as Thailand since last year), but it is unclear if the car will carry this name when it goes on sale for our neighbors to the north starting this fall.
Aside from a slightly less annoying shade the of green we saw the car painted in at the Tokyo show, there are a few changes made for the car's Canadian debut. The biggest difference is that it is almost three inches longer, which is likely a result of the new rear fascia that is also visually different with some altered lines and small, circular reflectors. Other changes include a bigger three-cylinder engine (with a 1.2-liter displacement instead of the Tokyo car's 1.0-liter engine) and headlights that have new amber lenses for side reflectors.
There is still no word as to whether or not we'll see this new car in Mitsubishi's US lineup anytime soon, but it does seem like a good competitor against cars like that Mazda2, Chevrolet Spark and Hyundai Accent.

Long-serving Mitsubishi president Masuko to step aside

Long-struggling Mitsubishi Motors is reportedly preparing for a changing of the guard at home. According to Reuters, Osamu Masuko will step aside in favor of Tesuro Aikawa, currently the company's managing director. Masuko won't be leaving the fold entirely, however - he will take the role of chairman, displacing Takashi Nishioka, who will resign. The shakeup has not been confirmed by Mitsubishi, but word is that the changes will take effect April 1.
Mitsu's US troubles are no secret, but the brand's struggles in its home market haven't been quite so publicized. The company was bailed out by other arms of the Mitsubishi empire, and it just raised $2 billion this month to buy back preferred shares that were issued during the bailout. Masuko served as president for nearly ten years, during which the brand's US efforts utterly stalled out, recalls cropped up in Japan and an alliance with Daimler (which was DaimlerChrysler at the time) disintegrated.
According to Reuters, establishing the kind of alliances that will allow the brand to grow, such as its tie-up with Renault-Nissan, are key to Mitsu's long-term success. The thought is that an alliance will allow the brand to come up with some innovative models that won't be compromised by its lack of production scale. It looks like Aikawa has his work cut out for him.

2014 Mitsubishi Outlander

A Good Start On Halting The Slide
We'd like to say that Mitsubishi has had a tough time of it lately, but "lately" isn't exactly the proper descriptor since the brand's troubles have slowly built over the past decade or so. It cut back on its marketing and it cut model lines while leaving what remained in the equivalent of a product cryo-freeze. Then there was the financial crash and replacement models that didn't possess the same edge we expected from the house of the triple diamond. There was the lack of a North American chairman to fight for market-specific initiatives, and hence, models that lacked some of the details that US customers desired and that could sway buying choices in close races. True, that's a battle with an overseas headquarters that you'll hear from the US reps for almost every foreign automaker, but as you pile on the obstacles they multiply exponentially, not additionally. Or there's this: For more than a year, while its competition has been trumpeting new product, Mitsubishi hasn't had any new models. Like, at all.
That changes with the arrival of the 2014 Mitsubishi Outlander, an SUV that we're told will begin a new-product offensive over the next 18 months that - along with a much larger marketing budget - should begin to turn things around. This is the third generation of Mitsubishi's volume model, one that hasn't really been changed since it arrived in 2006 and wasn't just showing its age, but practically crowing about it.