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Japan could consolidate to three automakers by 2020

Sergio Marchionne might see his dream of big mergers in the auto industry become a reality, and an analyst thinks Japan is a likely place for consolidation to happen. Takaki Nakanishi from Jefferies Group LLC tells Bloomberg the country's car market could combine to just three or fewer major players by 2020, from seven today. "To have one or two carmakers in a country is not only natural, but also helpful to their competitiveness," Nakanishi told Bloomberg. "Japan has just too many and the resources have been too spread out. It's a natural trend to consolidate and reduce some of the wasted resources." Nakanishi's argument echoes Marchionne's reasons to push for a merger between FCA and General Motors. Automakers spend billions on research and development, but their competitors also invest money to create the same solutions. Consolidating could conceivably put that R&D money into new avenues. "In today's global marketplace, it is increasingly difficult for automakers to compete in lower volume segments like sports cars, hydrogen fuel cells, or electrified vehicles on their own," Ed Kim, vice president of Industry Analysis at AutoPacific, told Autoblog. Even without mergers, these are the areas where Japanese automakers already have partners for development. Kim cited examples like Toyota and Subaru's work on the BRZ and FR-S and its collaboration with BMW on a forthcoming sports car. Honda and GM have also reportedly deepened their cooperation on green car tech. After Toyota's recent buyout of previous partner Daihatsu, Nakanishi agrees with rumors that the automotive giant could next pursue Suzuki. He sees them like a courting couple. "For Suzuki, it's like they're just starting to exchange diaries and have yet to hold hands. When Toyota's starts to hold 5 percent of Suzuki's shares, this will be like finally touching fingertips," Nakanishi told Bloomberg. "I absolutely do believe that we are not finished seeing consolidation in Japan," Kim told Autoblog. Rising development costs to meet tougher emissions regulations make it hard for minor players in the market to remain competitive. "The smaller automakers like Suzuki, Mazda, and Mitsubishi are challenged to make it on their own in the global marketplace. Consolidation for them may be inevitable." Related Video:

Mitsubishi Outlander PHEV selling well in Netherlands

Talk about a Dutch treat. Mitsubishi says sales of its Outlander Plug-in Hybrid are brisk in Europe, helped in a big way by plug-in vehicle tax incentives in the Netherlands that are getting more people there to buy the world's first production plug-in hybrid CUV. The Japanese automaker has taken more than 12,000 orders for the model from Europeans and had delivered about 8,200 of them as of the end of last year, all but 200 of which were to the Netherlands. Mitsubishi will start broader sales throughout the continent this year and is also expected to start sales in the US by next year. The company is looking for plug-ins to account for 20 percent of its global sales by the end of the decade. Mitsubishi, which also sells the model in Norway, Sweden and Switzerland, hopes to reach an annual production rate of 50,000 Outlander PHEVs by the end of the year. Last August, the company resumed full-scale battery production after shutting things down for a few months for a safety probe stemming from a short-circuiting issue. The Outlander PHEV can run for 32 miles on electric power alone and gets a European-rated 124 miles per gallon. Check out Mitsubishi's press release on its Euro sales below. MITSUBISHI OUTLANDER PHEV CY13 SALES – EUROPEAN INAUGURATION With a plan for EVs and EV-derived PHEVs to represent 20% of its global sales by 2020, Mitsubishi Motors Corporation has set itself an ambitious, yet realistic target. More so in Europe, Mitsubishi Motors' largest market for these technologies. 12,000+ orders / 8,000+ deliveries In this respect, the successful sales launch of Outlander PHEV in Europe – MMC's first plug-in hybrid electric vehicle and forerunner of a wider PHEV range – tends to vindicate the Corporation's objectives. First launched in selected markets (The Netherlands, Sweden, Norway and Switzerland) from October 2013,Outlander PHEV has collected over 12,000 orders in Europe and these have already translated into 8,197 deliveries to end-customers by the end of December, of which 8,009 units for The Netherlands, the latter boosted by a tax scheme favourable to eco-friendly technologies such as low-emission vehicles. With more cars currently on their way to Europe, Mitsubishi Motor Sales Netherlands will soon be able to deliver the 11,000+ orders currently in its books and growing.

Mitsubishi Europe boss says two new PHEV crossovers due next year

In an interview with Automotive News Europe, Mitsubishi's European CEO Bernard Loire told the publication, "In the second half of next year we will have a replacement of the current Outlander. It will be on an alliance platform. There also will be another smaller SUV coming at the same time." The statements came in response to a question about expanding the automaker's plug-in hybrid lineup, leading readers to expect that by this time next year, Mitsubishi will have two crossover PHEVs on the market. The current Outlander has been on the market since late 2012, the plug-in hybrid showing for the 2014 model year. We've already seen fairly polished versions of fourth-generation Outlander prototypes out testing, sporting looks inspired by the Engelberg Tourer concept revealed at this year's Geneva Motor Show. Some suspect the 2.0-liter four-cylinder in the current PHEV powertrain will make way for a 2.4-liter mill as in the Engelberg, paired with high-efficiency motors on both axles. The show car also touted features like all-wheel drive improved with active yaw control and enhanced anti-lock braking software. Figure on an EV range that improves the current Outlander PHEV's 22 miles, going perhaps as far as the Engelberg's 43 miles. Loire didn't give away anything about the second model, but an Autocar report from earlier this year quoted "a senior source" as saying "We will not have a unique nameplate" for the second battery-electric vehicle. The magazine said the Eclipse Cross and Outlander Sport are in line for series hybrid powertrains, without indicating which might come first. Loire told AN the brand's doing fine with respect to Europe's coming CO2 legislation, so it doesn't need to make rash moves. With the Eclipse Cross forming 20% of sales on the Continent, the middle crossover would be a rational choice for the next plug-in hybrid, especially since it's retiring the 2.2-liter diesel option around the end of 2020. On the other hand, the Outlander Sport will be 10 years old next year, a replacement can't be far away. The new plug-ins come with the realignment of Mitsubishi's crossover range. The Outlander, sitting on a new architecture shared among the Renault-Nissan-Mitsubishi alliance, will grow into a proper mid-size choice; the prototype spotted in Michigan is clearly larger than the current vehicle.