2002 Red Mitsubishi Eclipse 2-door, V6 Motor on 2040-cars

Auto blog

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

2014 Pikes Peak Hill Climb Practice Day 1

This year the big news about the Pikes Peak International Hill Climb is about who isn't showing up. Sebastien Loeb, fresh off his record setting run last year, hasn't bothered coming back (and probably won't unless someone breaks his record). The Millen family is also noticeably absent. Rhys and Rod have been driving here for the past couple of decades but it looks like Rhys is focusing his efforts on Global RallyCross.
Last year Pikes Peak added a fourth practice day on Tuesday to allow drivers to get more time on the mountain. It's an optional practice day, but most drivers show up.
Today, both Time Attack divisions (1 and 2) as well as Unlimited division drove the lower third of the mountain. Pikes Peak Open, Open Wheel, Electric Production, Electric Modified, Exhibition and Vintage all practiced on the middle section, and bikes power sports did the top section.

2015 Mitsubishi Outlander Sport gets modest styling, powertrain enhancements

Mitsubishi sales continue to show progress in 2014. In fact, sales were up 54.17 percent in the US in May compared to last year. In hopes of keeping those numbers in the black, the Japanese automaker is introducing some mechanical upgrades to the Outlander Sport, its best-selling model, for the 2015 model year.
The biggest change for the 2015 Outlander Sport is its improved CVT that offers better fuel economy. Front-wheel-drive models with the upgraded CVT get an estimated improvement of 1 mile per gallon across the board to 25 mpg city, 32 mpg highway, and 28 mpg combined; all-wheel drive models get an estimated 1 mpg better on the highway and in the combined rating, bringing the numbers up to 24/30/27 mpg. Mitsubishi claims the new transmission is the equivalent of fitting the Outlander Sport with a seven-speed automatic. The five-speed manual is still also available on the front-wheel drive ES trim, rated at 24 mpg city and 30 mpg highway. All models also get electric power steering, and the company reports that the 2.0-liter four-cylinder engine is enhanced as well, but still makes the same 148 horsepower and 145 pound-feet of torque from last year.
The 2015 Outlander Sport also sees some very minor aesthetic improvements. The audio panel inside now has piano black and silver trim, and the SE trim comes with LED running lights. Also, the interior gets thicker glass in the side windows and more noise insulation for a quieter ride.