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This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.

Former Mitsubishi CEO Osamu Masuko dies at 71

TOKYO — Former Mitsubishi Motors Chief Executive Osamu Masuko, who engineered the Japanese automakerÂ’s alliance with Nissan, has died. He was 71. Masuko was named a special adviser to the company when he resigned for health reasons as of Aug. 7. Mitsubishi said he died of heart failure on Aug. 27. Masuko joined with former Nissan Chairman Carlos Ghosn in forming an alliance in 2016. Ghosn was arrested and charged with alleged financial misconduct in late 2018, but skipped bail and fled to Lebanon. After he was named president of Mitsubishi Motors in 2005, Masuko worked hard to rebuild its brand image, which had been hammered by a massive, systematic and decades-long cover-up of defects that surfaced in the early 2000s. Calm and soft-spoken, Masuko came to symbolize Mitsubishi Motors' revitalization. Masuko had said he was stunned and saddened by Ghosn's arrest. “I still canÂ’t figure out why, and I just donÂ’t understand,” he told reporters then. Nissan Chief Executive Makoto Uchida offered his condolences. “His wisdom and foresight will remain as an inspiration to the automotive industry, and we will always honor his memory,” Uchida said, stressing his role in building the alliance as well as other contributions to the overall auto industry. Mitsubishi's alliance with Nissan and Renault of France was seen as an astute move, giving the automakers an edge in an increasingly competitive global market. “During his tenure for about 16 years at MMC, Masuko made great achievements by fully demonstrating his management skills, which also enabled the company to overcome difficulties,” Mitsubishi Motors said. Masuko helped build the companyÂ’s business in Southeast Asia, a key source of growth. He also aggressively pushed the development of greener models. Masuko studied political science and economics at Waseda University and did not have an engineering background. He joined trading company Mitsubishi Corp. in 1972. In 2004, he joined Mitsubishi Motors, which makes the Pajero and Outlander sport utility vehicles, as managing director of its overseas operations. Tokyo-based Mitsubishi Motors said it is not planning any special services, respecting MasukoÂ’s wishes. The family has already held a vigil and funeral, it said. Related Video:

Mitsubishi celebrates 40 years in UK with Evo festooned with aftermarket bits

Mitsubishi has an anniversary to celebrate. It has been selling cars in the UK for the last 40 years, and in recognition it is launching the Lancer Evolution X FQ-440 MR special edition with some real performance upgrades from top aftermarket companies. The models will be limited to 40 units in Frost White and priced at £50,000 each.
The special Evo uses a tweaked ECU to boost power to 440 horsepower and 412 pound-feet of torque with a six-speed, twin-clutch Sports Shift Transmission, and the engine receives a long list of augmentations with an intake, intercooler piping and tubular manifold from Janspeed, plus motorsport-specification, high-flow fuel injectors. To keep up with the acceleration, it gets six-piston front brake calipers and upgraded rear brakes behind 18-inch BBS forged alloy wheels. The suspension is lowered by 35 millimeters (1.378 inches) in the front and 30mm (1.181 inches) in the rear with Eibach coil springs.
The interior gets improvements to fit the performance upgrades. Leather-covered Recaro seats are found up front, along with an eight-speaker, Rockford Fosgate audio setup complete with a subwoofer. Navigation is standard with a seven-inch LCD touchscreen. The special edition definitely won't be making it to the US, but it's nice to see Mitsubishi commemorating itself with a performance model. Scroll down to get the full specs in the press release.