1998 Mitsubishi Eclipse Gs 5 Speed Non Turbo 2.0 420a Hatch Back Repair Fix on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Trump declaration they're a security threat stuns Japanese automakers

TOKYO — Japan's automakers' lobby said on Tuesday it was dismayed by President Donald Trump's declaration that some imported vehicles and parts posed a threat to U.S. national security, as the industry braces for a possible rise in U.S. tariffs. Trump made the unprecedented designation of foreign vehicles on Friday but delayed for up to six months a decision on whether to impose tariffs to allow for more time for trade talks with Japan and the European Union. "We are dismayed to hear a message suggesting that our long-time contributions of investment and employment in the United States are not welcomed," said Akio Toyoda, chairman of the Japan Automobile Manufacturers Association. "As chairman, I am deeply saddened by this decision," Toyoda, president of Toyota, said in a statement. Trump has threatened to impose tariffs of up to 25% on imported cars made by foreign automakers, a move which automakers have argued would ramp up car prices, curb the global competitiveness of U.S.-made vehicles and limit investment in the country, the world's No. 2 auto market. The United States is a vital market for Toyota, Nissan, Honda and other Japanese car makers. Autos and components are among the Asian country's biggest export products. Most of Japan's major automakers operate plants in the United States. The Japan Automobile Manufacturers Association notes that its automakers build about 4 million vehicles a year in North America, or 75 percent of what it sells here. Many are built for export, helping lessen the U.S. trade deficit Trump is concerned about. Major automakers have announced a slew of investments in the United States since Trump took office in January 2017 and put pressure on the industry to create more U.S. jobs. For its part, Toyota has pledged to invest almost $13 billion in the United States between 2017 and 2021 to boost manufacturing capacity and jobs. This includes $1.6 billion for a vehicle assembly plant in Alabama jointly run with Mazda. Government/Legal Honda Mazda Mitsubishi Nissan Toyota Trump

Limited-edition Mitsubishi 311RS Evo X coming to Minneapolis Auto Show [w/video]

It's not terribly often that we have news to report coming out ahead of the Minneapolis Auto Show. We say that not to disparage the Twin Cities, which are lovely, but new product reveals are few and far between for the show. This year, however, it seems that event will play host to the debut of a rather special limited edition Mitsubishi Lancer Evolution X. Though not coming directly from the Mitsu factory, we think the 311RS shows loads of potential for Evo fanatics.
The 311RS is the brainchild of circuit racer Ryan Gates, who has apparently spent the last three years developing what he believes is an Evo perfect for both racing and road driving. Starting life as a bog-standard Evo X, the Gates team has swapped out the factory intake, intercooler and exhaust system for more potent AMS pieces; resulting in output figures of 353 horsepower and nearly 359 pound-feet of torque. A new suspension from JRZ, brakes from Girodisc and 18-inch custom Rays wheels shod with high-performance Nitto tires represent significant updates to the underpinnings, as well.
Of course, the 311RS is also rocking a full body kit, too, with a more aggressive front air dam and a subtle lip added on to the stock rear wing. The blue and white racing livery, with matching blue wheels, looks racy without being too childish, we think.