12 Sport Shiftable Automatic Fwd 34k Alloy Wheels Goodyear Tires Sport Seats on 2040-cars

Auto blog

Mitsubishi reveals mid-term plans including redesigned pickup, SUV and new PHEVs

Struggling automaker Mitsubishi seems adamant that it will soldier on across the globe. Just last week, we told you how the brand would begin selling a pair of rebadged, Korean-built, Renault-Samsung sedans in the US market, and now comes an official statement from Mitsubishi about a mid-term business plan called "New Stage 2016."
As part of the plan, a number of products not sold in the US, like the Triton pickup, Pajero Sport SUV and Delica D:5 will be new or significantly updated, while we'll be seeing a second-generation Outlander Sport within the next few years. Some of these new or updated models may be previewed at the Tokyo Motor Show later this month. There will also be an increased focus on the brand's plug-in hybrid technology.
In fact, that technology will play a big role in Mitsubishi's revitalization, as it rolls out its own competitor to Honda's Earth Dreams and Mazda's Skyactiv technology, called @earth Technology (yes, seriously). It's unclear if @earth Technology will develop into an overarching philosophy like Mazda has done with Skyactiv, but with Mitsubishi pushing so hard with hybrids and EVs - part of its deal for those Renault-Samsung sedans was that it would develop EV tech with Nissan-Renault - if we did see an @earth Technology badge on a car, we'd wager that it'd be powered, to some degree, by electricity.

Mitsubishi scores record global operating profits

In the minds of many auto enthusiasts, Mitsubishi has become an afterthought. It has transformed from a company known for its turbocharged, all-wheel-drive rally machines into an automaker with a very boring lineup. Maybe we are being unfair, though. While the company doesn't have much of a performance presence anymore, the Japanese brand is doing quite well financially.
According to Reuters, Mitsubishi Motors had an operating profit of 123.4 billion yen ($1.2 billion) worldwide for the fiscal year that ended in March. That's twice as much as last year and a new all-time record for the Japanese automaker. It's even paying dividends to investors for the first time in 16 years, and its expected profit of 135 billion yen ($1.3 billion) in the new fiscal year matches a goal it had set for itself to achieve two years from now.
The automaker currently focuses much of its efforts on Southeast Asia, which accounts for about a quarter of its sales. It will put even greater attention there in the coming years with more local production, according to Reuters.

Mitsubishi headed back to Rebelle Rally with new Outlander, retro wrap

Just like Ford, Mitsubishi will again compete in the 2021 Rebelle Rally. This year, the competition car will be the redesigned 2022 Mitsubishi Outlander. However, it takes its color scheme from a far older Mitsubishi racing vehicle – one that's a perfect tribute for the all-women Rebelle Rally. The Outlander's flashy red, gold and black wrap is inspired by a 2001 Mitsubishi Pajero entered in that year's Paris-Dakar Rally. The Pajero won thanks to driver Jutta Kleinschmidt, the first (and so far only) woman ever to win the grueling off-road endurance race. So creating a tribute of her Pajero for an all-women off-road rally seems like a superb way to celebrate the 20th anniversary of her victory. Mitsubishi hasn't given many more details about the Outlander, but based on its past entries, it should be mostly stock. It will also likely compete in the X-Cross class for crossovers. This year's Rebelle Rally will run from October 7 to October 16. The route is estimated at around 2,000 miles across California and Nevada. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.