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Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.

Mitsubishi Motors shareholders approve ouster of Ghosn

TOKYO — Mitsubishi Motors Corp. shareholders approved on Friday the ouster of Carlos Ghosn, who was pivotal in the Japanese automaker's three-way partnership with Nissan and Renault until he was arrested on financial misconduct charges last year. The vote took place in a two-hour general meeting of shareholders at a Tokyo hotel. Nissan Motor Co. owns 34% of Mitsubishi Motors. Osamu Masuko, who was reappointed chairman, promised to strengthen governance and transparency and monitor wrongdoing. More outsiders will check executive appointments and compensation, he said. Nissan shareholders held an extraordinary shareholders' meeting in April to oust Ghosn as chairman. He resigned from French alliance partner Renault SA. The Mitsubishi shareholders also approved the appointment of Renault's chairman Jean-Dominique Senard to replace Ghosn. Renault owns 43% of Nissan. Nissan, based in the port city of Yokohama, is holding a general shareholders' meeting next week to approve other measures, including setting up committees to strengthen governance. Nissan said late Thursday two Renault executives will be on the committees. Renault earlier said it would abstain in that vote, and the greater representation promised on the committees may gain Renault's approval. Renault said in a statement that it welcomed Nissan's decision but did not say how it planned to vote. "The agreement reached on Renault's presence in Nissan's new governance confirms the spirit of dialogue and mutual respect that exists within the alliance," it said. Some analysts suggest a deepening rift between Renault and Nissan after a planned merger between Renault and Fiat Chrysler fell through earlier this month. Nissan expressed reservations about immediately joining the merger. Masuko told shareholders the auto industry faced challenges because of the costs of advancements such as emissions standards and self-driving technology. He said the Tokyo-based automaker will pursue focus over expansion, repeatedly highlighting the company motto "small but beautiful." He also stressed the importance of auto alliances. "We want to be a profitable company even if smaller in scale," he told shareholders. One Mitsubishi Motors shareholder expressed anger over the Ghosn scandal. But most of the questions were about new models and market strategy.

2022 Mitsubishi Outlander pricing, fuel economy announced

Mitsubishi has announced pricing on what is probably the most compelling — and important to the company's future — product in a decade, the 2022 Outlander. As we learned at the reveal, the base ES trim will start at $25,795, or $26,990 when the destination charge is factored in. Fuel economy figures are also in, giving the Outlander a rating of 24 miles per gallon in the city, 31 on the highway and 27 combined for the front-wheel-drive model. Mitsubishi's S-AWC all-wheel-drive system, which is available on any trim for $1,800, drops one mpg highway and combined. By way of comparison, the base 2021 Nissan Roque, which uses a similar engine and platform, gets 27 city, 35 highway and 30 combined in front-wheel drive guise. That combined figure matches that of the Honda CR-V and Toyota RAV4. It's worth noting that the Mitsubishi Outlander comes standard with a third row for seven-passenger seating, so a direct comparison with the Rogue isn't exactly fair. The ES comes with what is now an obligatory suite of tech, like automatic braking forward and rear, blind spot warnings, and Apple CarPlay/Android Auto. 18-inch alloy wheels are standard, but a $1,000 convenience package adds 20-inchers and the Mitsubishi Connect remote services smartphone link (which comes with 24 months free). That places the three-row ES below the Toyota RAV4 but above the Honda CR-V. Next up is the SE trim, ringing in at $28,845 with everything the ES offers and adding 20-inch wheels, heated front seats and side mirrors, proximity unlocking, and a leather steering wheel. Here, the tech content is boosted quite a bit, with the bird's-eye multi-view camera system, parking sensors, and wireless phone charging. You no longer need an upgrade package to get Mitsubishi Connect, and it also has MiPilot Assist which adds adaptive cruise with stop and go in traffic, lane keeping assist, and traffic sign recognition. The touchscreen gets bumped from 8 to 9 inches, and USB charging ports become available for rear passengers as well. A $2,300 SE Tech Package adds a 12.3-inch LCD instrument panel, premium sound system by Bose, and panoramic sunroof.  The top-spec SEL stickers at $31,945, building upon the other trims while adding the aforementioned 12.3-inch multi-function display, leather seats, 4-way power seats key-linked to memory, three-zone climate control, roof rails, and heated rear seats.