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2023 Mitsubishi Triton coming after the Ford Ranger overseas

The next-generation Mitsubishi Triton is coming soon to a trail near you — assuming you live outside of the United States. Known as the L200 in some global markets, the truck was shaped by a new, more rugged-looking design language that Mitsubishi calls "Beast Mode." Dark preview images published by the Japanese brand depict a pickup that has been reinvented from the ground up. While the current Triton features rather unusual proportions characterized by a slanted shut line and a super-sized rear overhang, its successor looks a little more conventional, though we'll make the final call when we see it in the metal. We spot a tall, upright front end with LED accents that Mitsubishi describes as "resembling the sharp gaze of a hawk" and a rectangular grille with both "Mitsubishi" lettering and the company's emblem. 2023 Mitsubishi Triton View 4 Photos We're curious to find out what's under the sheet metal. Mitsubishi recently expanded its European range with badge-engineered Renault models, such as the Clio-based Colt. Nothing suggests that the Triton is a badge-engineered version of another truck, and the current-generation Nissan Navara (which is unrelated to our Frontier) is likely too old to provide its platform. Could it be the other way around? Mitsubishi is part of the Renault-Nissan alliance, and the group strives to achieve economies of scale, so the Triton could also preview the next Navara. Of course, this is pure speculation. Nothing is official at this stage, and Mitsubishi isn't ready to release technical details. It hasn't published images of the interior yet, but a preview video embedded above suggests that upmarket models will receive a free-standing touchscreen for the infotainment system and a dial to select one of the transfer case's different options. Broadly speaking, we're expecting that the next Triton will offer a more SUV-like interior to reflect the fact that, even outside of America, buyers are increasingly using pickups as daily drivers. Mitsubishi will unveil the next-generation Triton in Thailand, where the model will be built, on July 26. The truck will be sold in a long list of nations, including several countries in Latin America and in the Middle East, but it doesn't sound like it will be offered in the United States. Elsewhere, the Triton will compete in an increasingly crowded ring against the Ford Ranger, the Volkswagen Amarok, and the Toyota Hilux. Related Video: This content is hosted by a third party.

Uber promises 100% electric cars by 2040, commits $800 million to help drivers switch

Uber Technologies Inc on Tuesday said every vehicle on its global ride-hailing platform will be electric by 2040, and it vowed to contribute $800 million through 2025 to help drivers switch to battery-powered vehicles, including discounts for vehicles bought or leased from partner automakers. Uber said that vehicles on its rides platform in the United States, Canada and Europe will be zero-emission by 2030, taking advantage of the regulatory support and advanced infrastructure in those regions. Uber, which as of early February said it had 5 million drivers worldwide, said it formed partnerships with General Motors and the Renault-Nissan-Mitsubishi alliance. In addition to the vehicle discounts, Uber said the $800 million includes discounts for charging and a fare surcharge for electric and hybrid vehicles, the cost of which would be partially offset by an additional small fee charged to customers who request a "green trip." The deals with GM and the Renault alliance focus on the U.S., Canada and Europe. Uber said it was discussing partnerships with other automakers. Uber's plan follows years of criticism by environmental groups and city officials over the pollution and congestion caused by ride-hail vehicles and calls for fleet electrification. Lyft Inc, Uber's smaller U.S. rival, in June promised to switch to 100% electric vehicles by 2030, but said it would not provide direct financial support to drivers. Uber said its goal is to reduce the overall cost of ownership for electric vehicles, which are currently more expensive than gasoline cars. The company also released data on its emission footprint and said it would publish reports going forward. Before the pandemic, electric cars accounted for only 0.15% of all U.S. and Canadian Uber trip miles — roughly in line with average U.S. electric car ownership. At around 12%, the share of plug-in hybrid and hybrid cars was roughly five times as high as the U.S. average. Ride-hail trips overall account for less than 0.6% of transportation-sector emissions, according to U.S. data, but the total number of on-demand vehicles has significantly increased since Uber's launch nearly a decade ago, with 7 billion trips last year, according to Uber's February investor presentation. Uber said its U.S. and Canadian trips with a passenger produce 41% more carbon dioxide per mile than an average private car once miles spent cruising between passengers are included. Uber's plans could be a boon to the auto industry.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.