1999 Mitsubishi 3000gt on 2040-cars

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Junkyard Gem: 2006 Mitsubishi Raider DuroCross 4WD

Chrysler began selling Mitsubishi Triton pickups with Dodge D-50 and Plymouth Arrow badging in the 1979 model year, followed by the Mitsubishi Pajero aka Montero with Dodge Raider badges for 1987 through 1989. That Raider name sounded so good that Mitsubishi Motors decided to revive it when they began selling a new pickup based on the Dodge Dakota in the United States. Today's Junkyard Gem is a first-year Mitsubishi Raider, found in a Denver car graveyard recently. The Raider was mechanically identical to its same-year Dakota counterparts and it was built alongside the Dakota at Warren Truck Assembly, but it had its own body and interior designs. The Raider was built for the 2006 through 2009 model years, after which it was discontinued due to poor sales (just under 22,000 total). It wasn't as humiliating for Mitsubishi as the Ascender and I-Series (both thinly disguised Chevrolet models) were for once-proud Isuzu, but that isn't saying much. There's no need for us to bring up the puzzling Suzuki Equator here, is there? This one is a DuroCross, which came with lower suspension, black plastic wheel flares and a front bumper that looked skid-plate-like. It also has the most powerful engine available in the '06 Raider: a 4.7-liter V8 rated at 230 horsepower.  The 4.7 is a member of the Chrysler PowerTech engine family, which has an ancestry stretching all the way back to the American Motors Corporation. AMC began development of new overhead-cam V6 and V8 engines just before Chrysler purchased the company in 1987, and the 4.7-liter V8 made its debut in the 1999 Jeep Grand Cherokee. The 2009 Raider was the last new Mitsubishi pickup sold in the United States, though Mexican truck shoppers can still enjoy mas poder de aventura by buying a new Mitsubishi Triton with L200 badges. Who knows, if it's possible to find Mexican-market Peugeot 407s, Dacia Logans, Dacia Dusters and Opel Corsas in Colorado junkyards, I may yet find a discarded Mitsubishi L200. It was much more intimidating than an ordinary Dakota.

Question of the Day: Most heinous act of badge engineering?

Badge engineering, in which one company slaps its emblems on another company's product and sells it, has a long history in the automotive industry. When Sears wanted to sell cars, a deal was made with Kaiser-Frazer and the Sears Allstate was born. Iranians wanted new cars in the 1960s, and the Rootes Group was happy to offer Hillman Hunters for sale as Iran Khodro Paykans. Sometimes, though, certain badge-engineered vehicles made sense only in the 26th hour of negotiations between companies. The Suzuki Equator, say, which was a puzzling rebadge job of the Nissan Frontier. How did that happen? My personal favorite what-the-heck-were-they-thinking example of badge engineering is the 1971-1973 Plymouth Cricket. Chrysler Europe, through its ownership of the Rootes Group, was able to ship over Hillman Avanger subcompacts for sale in the US market. This would have made sense... if Chrysler hadn't already been selling rebadged Mitsubishi Colt Galants (as Dodge Colts) and Simca 1100s as (Simca 1204s) in its American showrooms. Few bought the Cricket, despite its cheery ad campaign. So, what's the badge-engineered car you find most confounding? Chrysler Dodge Automakers Mitsubishi Nissan Suzuki Automotive History question of the day badge engineering question

Mitsubishi to add new crossover to US lineup

With crossovers of all sizes enjoying immense popularity with consumers, Mitsubishi is making a grab for some of the action with a third CUV offering. The as-of-yet unnamed vehicle is set to slot in between the baby Outlander Sport and the full-size Outlander, CEO Osamu Masuko told Automotive News ahead of the Tokyo Motor Show. Aimed squarely at the crossover-crazy US and European markets, this new vehicle will likely enter production two years from now. That should mean an auto show debut at Paris or Los Angeles in 2016, or at some point in early 2017. The new vehicle would duke it out with the redesigned Kia Sportage and Hyundai Tuscon. If it sounds like this new CUV would cannibalize some of its little brother's sales, you'd be right. To prevent this, Mitsu will tweak the sizes of the vehicles it currently offers. "The Outlander is growing in size, while the Outlander Sport is getting smaller, so it opens a space for the new SUV," Masuko told AN. "We need something to fit in between." Having a three-tiered CUV lineup might help Mitsubishi, which has enjoyed 26 percent sales growth through September this year. According to AN, over half of Mitsu's current sales come from the Outlander and Outlander Sport. Adding a third CUV would capitalize on a US market that's clamoring for light trucks and crossovers. Before the third model debuts, the next step for the brand will be the arrival of a plug-in hybrid Outlander. You can look for our review on that next year. Featured Gallery Mitsubishi eX Concept View 34 Photos News Source: Automotive News - sub. req.Image Credit: Mitsubishi Mitsubishi Crossover Economy Cars osamu masuko