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Former Mitsubishi CEO Osamu Masuko dies at 71

TOKYO — Former Mitsubishi Motors Chief Executive Osamu Masuko, who engineered the Japanese automakerÂ’s alliance with Nissan, has died. He was 71. Masuko was named a special adviser to the company when he resigned for health reasons as of Aug. 7. Mitsubishi said he died of heart failure on Aug. 27. Masuko joined with former Nissan Chairman Carlos Ghosn in forming an alliance in 2016. Ghosn was arrested and charged with alleged financial misconduct in late 2018, but skipped bail and fled to Lebanon. After he was named president of Mitsubishi Motors in 2005, Masuko worked hard to rebuild its brand image, which had been hammered by a massive, systematic and decades-long cover-up of defects that surfaced in the early 2000s. Calm and soft-spoken, Masuko came to symbolize Mitsubishi Motors' revitalization. Masuko had said he was stunned and saddened by Ghosn's arrest. “I still canÂ’t figure out why, and I just donÂ’t understand,” he told reporters then. Nissan Chief Executive Makoto Uchida offered his condolences. “His wisdom and foresight will remain as an inspiration to the automotive industry, and we will always honor his memory,” Uchida said, stressing his role in building the alliance as well as other contributions to the overall auto industry. Mitsubishi's alliance with Nissan and Renault of France was seen as an astute move, giving the automakers an edge in an increasingly competitive global market. “During his tenure for about 16 years at MMC, Masuko made great achievements by fully demonstrating his management skills, which also enabled the company to overcome difficulties,” Mitsubishi Motors said. Masuko helped build the companyÂ’s business in Southeast Asia, a key source of growth. He also aggressively pushed the development of greener models. Masuko studied political science and economics at Waseda University and did not have an engineering background. He joined trading company Mitsubishi Corp. in 1972. In 2004, he joined Mitsubishi Motors, which makes the Pajero and Outlander sport utility vehicles, as managing director of its overseas operations. Tokyo-based Mitsubishi Motors said it is not planning any special services, respecting MasukoÂ’s wishes. The family has already held a vigil and funeral, it said. Related Video:

Camaro Z/28 and Mitsubishi Starion meet in this nostalgic vision of '87 Japan

The '80s is just far enough away now that it no longer seems like an era defined by Reagonomics and neon clothing. Filmmaker Matt Clark has embraced the look of the music videos of the decade in his new short film titled Orange Orchid, set in 1987 in Chiba and Yokohama, Japan. The video features some great sports coupes of the time and is set to the song I Know There's Something Going On from Abba-alum Frida (along with drumming and backup vocals from Phil Collins).
Clark really embraces the pop-culture look of the era's videos with big hair, a healthy dash of neon, inexplicable smoky rooms and big, over-wrought movements. However, the real stars for us are the pair of '80s sports coupes that also kind of personify the main characters. Nijo in her denim jacket has a modded Camaro Z/28 with huge, dished wheels sticking way out past the fenders. Naturally, the Chevy also features some great butterscotch paint and a car phone inside. Alex, the guy pursuing her, forgoes any obvious upgrades in favor a clean, all-white Mitsubishi Starion to go along with his tailored suit and giant cell phone.
We wish this video featured the cars a bit more prominently, but that drumbeat from Collins on this forgotten 80s gem is pretty fantastic, too. Give it a listen in the video.

Mitsubishi could race in rallies again, but not with a new Lancer Evo

Mitsubishi could make a long-awaited comeback to the world of rally racing in the coming years. It's open to injecting more performance into its range, but its need for speed won't spawn a new version of the Lancer Evolution. Speaking to investors during a shareholder meeting held in Japan, company boss Takao Kato explained the first step towards making quicker, more exciting cars was reviving the Ralliart brand in May 2021. "We plan to expand [Ralliart] to a wide range of models as genuine accessories first, but we will also consider involvement in rallies," the CEO stated, according to Japanese publication Response. Crucially, a racing program has not been approved yet. How a potential return to rallying would be orchestrated remains to be seen. In the past, Mitsubishi's rally superstar was the Lancer Evolution (pictured), which retired without a successor in 2015. The firm's current range consists of crossovers, SUVs, and pickup trucks with the exception of the Mirage, which is likely too small to credibly turn into a rally car. While it's tempting to speculate a return to racing will bring the Evo back to the range, even without a Lancer to build it on, Kato doused cold water on the years-old rumors mapping out the nameplate's future. He stressed a next-generation Evo is not in the pipeline, even though Mitsubishi's shareholders are requesting one. "Electrification is expensive, and we're still not strong enough. We ended the previous fiscal year with a big deficit," Kato said. "First, we need to revive the company. Then, we'll look into putting out the cars fans are waiting for." His plans to revive the company include launching a number of mainstream models in rapid-fire succession. The Mirage, the Eclipse Cross, and the Outlander Sport recently benefited from an array of updates, most of which were reasonably well received, and the new Outlander was unveiled earlier in 2021 with dramatic improvements. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.