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2023 Mitsubishi Triton pickup unveiled, rally-bound model announced

Developed for global markets, the new Mitsubishi Triton made its debut with a rugged-looking exterior design, a more modern interior and a new frame, among other improvements. The brand will show off just how tough its new truck is by entering it in a grueling rally later in 2023. Sold as the L200 in some markets, the sixth-generation Triton is new from the ground up. It's bigger than its predecessor, built on a beefier frame, and it wears a more angular design characterized by a tall, upright front end, a boxier cab, and squared-off wheel arches. Buyers can select a single, club or double cab, and the truck's exterior appearance varies significantly depending on the trim level selected. Mitsubishi's press images show a nicely-equipped trim level aimed at private users; more basic trucks designed for commercial buyers are available, too. The same applies to the interior; what you get largely depends on what you paid for. Upmarket trim levels benefit from an almost SUV-like interior with a wireless device charger, USB-C outlets, a touchscreen-based infotainment system and Mitsubishi Connect compatibility. The truck hasn't forgotten its roots, however: all of the switches and knobs were designed to be comfortably used while wearing gloves. Power for the Triton comes from a new, 2.4-liter turbodiesel four-cylinder engine called 4N16 internally. It's offered in several states of tune. The base engine develops 146 horsepower and 243 pound-feet of torque, the mid-range version posts figures of 181 and 317, respectively, while the range-topping variant puts 201 horses and 347 pound-feet of twist under the driver's right foot. Rear-wheel drive and a six-speed manual transmission come standard, while four-wheel drive, a six-speed automatic transmission, or both can be added at an extra cost. Mitsubishi redesigned the suspension system with an eye on on-road comfort, though it stresses that its engineers didn't sacrifice the truck's off-road capacity. The front end carries on with double wishbones, while the back end gets lighter leaf springs and thicker shock absorbers. Several small but important changes round out the updates, including wider side steps and a repositioned engine oil pan drain plug. On sale now in Thailand, where it's manufactured, the new Mitsubishi Triton will gradually be launched in numerous global markets over the next few months. It will notably be available on the Japanese market for the first time in 12 years starting in early 2024.

Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi Pajero successor still years away, but plug-in hybrid tech likely

You might not know it from looking at today's Mitsubishi showrooms, but the struggling Japanese automaker has a pretty enviable reputation for producing robust off-roaders. Its Pajero SUV built a solid reputation worldwide on the back of its durability in harsh climates, earning it consideration alongside the likes of venerable explorers like the Toyota Land Cruiser and Land Rover Range Rover. Unfortunately, the Pajero eventually succumbed to one particularly harsh climate - the North American truck market. After enjoying a long run, Mitsubishi finally pulled the plug on the SUV's Montero twin after the 2006 model year. Blame evolving consumer tastes, low brand visibility, a lackluster marketing budget, or the need for updated product - in fact, go ahead and blame all of the above.
Despite its age, the current fourth-generation Pajero (itself arguably an extensive rework of the previous model) has been carrying a lot of water for the brand in other parts of the world since its debut in 2006. So it's pretty well time for a new one. Problem is, its replacement is still a ways off. That's according to Australia's Go Auto, which has learned that the next-generation Pajero could still be three years away, if not longer.
According to Go Auto, the next model will be a much-changed beast, with design targets including a major weight loss and increased efficiency to go along with more luxurious appointments. In order to make gains in fuel economy, the plug-in hybrid technology that the company has already introduced for its new Outlander crossover will likely be a part of the SUV's development program.