1995 Mitsubishi 3000gt, 3.0 L, 6 Cylinders, 5 Speed Manual…caracas Red, Black Le on 2040-cars

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Mitsubishi NA gets new president and CEO

Last week, we told you that Mitsubishi will be getting a new global president, with Osamu Masuko stepping aside in favor of Tesuro Aikawa. The executive changes at the Japanese automaker are hitting closer to home, now, with official word that Mitsubishi Motors North America is getting a new president and CEO, as well. Effective March 1, Ryujiro Kobashi will take over for Yoichi Yokozawa, 49, who has been in charge since April of 2011. Yokozawa is headed back to Japan, where he will assume a spot in the company's corporate planning offices.
Kobashi, 53, has been with Mitsubishi since 1983 when he was fresh out of college. Previous to taking the top job in North America, he was installed as corporate general manager of the NA office at Mitsubishi's headquarters in Japan, where he coordinated regional operations for the US, Canada and Mexico. Before that, he held posts in planning, marketing, advertising and public relations for the company.
Kobashi takes over the company's North American operations at a pivotal time, when the region is finally showing signs of life after a prolonged period of stagnation. As Automotive News notes, Mitsubishi only sold 62,227 vehicles in the US in 2013, but that figure still represents an eight-percent increase. Its crossovers, the new-for-2014 Outlander and the two-year-old Outlander Sport have been selling relatively well, and the affordable Mirage subcompact is a new arrival at dealers.

Mitsubishi previews 2014 Outlander and 2013 Outlander Sport Limited Edition

We've seen the new Mitsubishi Outlander in European form a few times already, but the 'ute has yet to make its roaring debut in the States. That's soon to be rectified, as Mitsubishi has formally announced plans to show the US-sped 2014 Outlander at the upcoming LA Auto Show.
Mitsubishi promises that the 2014 Outlander will be "among the most fuel-efficient compact [crossovers] with seven-passenger seating as standard." In addition to its new aerodynamic bodywork, the 2014 Outlander will bring with it advanced tech like Forward Collision Mitigation, Lane Departure Warning and Adaptive Cruise Control, each with its own fancy sounding acronym.

Also on display will be a new Limited Edition of the 2013 Outlander Sport. Said to commemorate the brand's 30 years in America, the LE will boast blacked-out side mirrors, center bumper (whatever that means...), wheel arches and roof rails. Other tweaks include dark-chrome alloy wheels and the necessary badging. Interestinglu, Mitsubishi says it has fitted a new balance shaft to make the 2.0-liter four-cylinder engine a smoother operator.

This Mitsubishi dealer's rap ad is so bad it's awesome

Sometimes you stumble upon something online that is so incredibly, bad that there is actually something great about. With that in mind, Southside Mitsubishi in Edmonton, Alberta, Canada, might have created one of the worst/best automotive raps we've ever seen.
While there is no way the dealership went into this video thinking it would actually be good, it's hard to imagine it could have ended up so incredibly cheesy. Whether it's the frontman who looks like Vladimir Putin on his worst day ever, the extras who clearly don't want to be there or the inexplicable reference to that Baha Men classic, "Who Let The Dogs Out?" this video is a black hole of suffering - there is no escape. We knew things were bad at Mitsubishi, and man, this isn't helping.
Scroll down to inflict this awful awesomeness on yourself, and remind yourself of the infamous Swagger Wagon from Toyota to see that not all ironic automotive rapping has to be painful.