1995 Mitsubishi 3000 Gt Vr4 T006081 on 2040-cars

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Mitsubishi leaving US? No, it's doubling its marketing budget

We rarely hear any major news coming out of the National Automobile Dealers Association (NADA) annual meeting in Orlando, FL, but Mitsubishi executives found this a fitting place to announce a big push for increased advertising here in the US. A report in Automotive News states that the struggling Japanese automaker is returning to advertising in prime time television for the first time since 2005, with the push slated to begin in June and July for the launch of the 2014 Mitsubishi Outlander shown above.
Despite dwindling sales and a shrinking lineup, Mitsubishi's new North American chairman, Gayu Uesugi, has said on multiple occasions that the automaker has no plans to abandon the US market. Spending extra money on marketing and advertising should be a good start to help improve sales, but a lack of fresh and competitive products is also keeping showrooms empty. Aside from the new Outlander, the AN report says that Mitsubishi spokesman Roger Yasukawa said that a "yet-to-be-named subcompact" will arrive this year, which suggests the unnamed hatchback shown below (known elsewhere as the Mirage), could be heading to the US after its North American introduction at the Montreal Auto Show last month.

Mitsubishi recalling 2011 Outlander Sport over panoramic roofs that may fly off

The panoramic roof offered on the 2011 Mitsubishi Outlander Sport is a great way to make the cabin feel more open, but some owners of the compact CUV could get a little more openness than they bargained for. The National Highway Traffic Safety Administration announced a recall for Outlander Sport models built between August 2010 and March 2011 due to the possibility that the panoramic roof could fly off.
On about 3,200 Outlander Sport models in the US and Puerto Rico, a potentially improper installation process could have resulted in a lack of adhesive primer between the glass and the roof, which could allow the glass to detach from the vehicle and become dangerous debris on the road. Fortunately, it sounds like there have only been two instances of detached roofs, and neither was in the US. As a fix, Mitsubishi dealers will check to make sure the primer was used, and if not, the glass will be reinstalled following the proper procedure. Scroll down for the official NHTSA recall notice.

Mitsubishi Evo successor on hold?

Just take one look at Mitsubishi's latest vehicles, both concept and production, and it's obvious that fuel economy - not performance - reigns supreme. With this in mind, it shouldn't be too much of a surprise that Caradvice.com.au is suggesting that Mitsubishi is putting development of future performance models (like the 2013 Lancer Evolution GSR shown above) on hold as the company focuses on electric and plug-in vehicles.
In speaking with Mitsubishi managing director of product projects Ryugo Nakao at the Tokyo Motor Show, the publication says that the entire Lancer redesign is on hold, meaning that the aging Lancer Evo and Ralliart will have to contend with fresh performance models like the Volkswagen GTI and Subaru WRX. That being said, the article doesn't completely shut the door on another Evo - in fact, it goes on to indicate that when a new generation does hit the streets, it will almost certainly do so with some sort of electric-assisted powertrain, an oft-repeated rumor that got its legs as early as 2010.