1993 Mitsubishi 3000gt Sl Coupe 2-door-only 104.455-car Is In Amazing Shape!!! on 2040-cars

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Mitsubishi could use Lancer Sportback name on its version of the Nissan Leaf

Various reports might help with filling in some of the blanks in Mitsubishi's Momentum 2030 plan. That's the automaker's new initiative we heard about last month that Mitsubishi North America President and CEO Mark Chaffin said is "setting the stage for new powertrains and vehicles being introduced, new dealerships being opened, and new technologies being developed to make the shopping and ownership experience faster, easier and more enjoyable." The first hints of new product suggested a rugged plug-in hybrid van, something else in the Subaru Outback segment, and perhaps an electric pickup. And after Renault-Nissan-Mitsubishi alliance partner Nissan introduces a new-generation Leaf EV for the 2026 model year, Mitsubishi's supposed to get the Leaf for its own use. Based on a recent trademark renewal, Australian outlet Which Car? via Car and Driver suspects this EV (highlighted in the image above) could be called Lancer Sportback.  Car and Driver caught the fact that Mitsubishi renewed a trademark application for the name Lancer Sportback at the U.S. Patent and Trademark Office on March 12 of this year. And speaking of Lancers, the Japanese automaker applied to trademark Lancer Evolution on August 8 last year. The USPTO refused the registration, Mitsubishi filed an appeal that's still under consideration.    Which Car? doesn't say why it believes Mitsu might apply the Lancer (requested in 2020) or Lancer Sportback name to its little EV, but notes that the automaker's been reusing names around the world of late, such as Airtrek, Colt, Eclipse, and Eclipse Cross. There's more where that came from for us, C/D also tabbing Mitsubishi's trademark application for the name Montero, submitted last August and approved in February. That 4x4 launched as the Pajero in 1981 and sold in the U.S. as the Montero (and the Dodge Raider). The carmaker hasn't sold a Montero here since 2006, and ended Pajero production in 2021. A new model called the Pajero Sport filled the gap in the lineup, but that SUV is based on Mitsubishi's Triton pickup sold in overseas markets.  We've got a while to wait to figure out what's up. The new Leaf is expected to be a mini Nissan Ariya based on Nissan's Chill-Out concept from last year's Tokyo Mobility Show. The image above is from the Momentum 2030 announcement, the little crossover we've highlighted has a DRL signature that fits the form factor.

2022 Mitsubishi Outlander Black Edition adds a bit of menace

The Mitsubishi Outlander is a competent SUV that's still trying to shed the stigma of the company's post-Evo doldrums. To give shoppers a reason to take a second glance, Mitsubishi has just introduced the new-for-2022 Outlander Black Edition, a trim package that, albeit largely cosmetic, adds a hint of sinister flair to its unique sheetmetal. The Black Edition builds off of the Outlander SE grade, and as such can be ordered with either drivetrain, front-wheel-drive or in Mitsubishi's Super All-Wheel Control all-wheel-drive. From there, it adds popular features like dual-zone climate control and a panoramic roof. Propulsion comes from the standard 2.5-liter inline-four mated to a continuously variable transmission. Of course, the selling point of the Black Edition is the black trim that sets it apart from other Outlanders. As such, it's treated to black 20-inch wheels that look a bit snazzier than the standard dual-finish rollers. Black trim covers the side mirrors and garnishes the door handles as well. And cabin-wise, the headliner and pillars are now finished in black. Apart from the rims, these are barely noticeable changes. The main visual difference comes in the front and rear bumper lower bumper areas that give the vehicle a statelier vibe. Oh, and the name Outlander is now spelled out in black letters across the prow. The Outlander Black Edition starts at $29,995, which is a pretty good deal considering that items like the panoramic roof and dual-zone climate control aren't even standard on the more expensive SEL trim. For certain buyers, the Black Edition will fall in the sweet spot in terms of options and features. Mitsubishi joins many other car companies that have put out Black Edition trims across their lineups. It can seem a bit frivolous, but if it brings a few more customers to the table, especially with the option mix, it will have done its job.

Mitsubishi's first US chairman since 2007 charged with revitalizing brand

Have a look at Mitsubishi North America's vehicle page and you'll find seven cars in four model lines: i-MiEV electric hatch, Lancer sedan, Lancer Evolution and Sportback, Outlander and Outlander Sport, and Galant sedan. The Galant has 3.9 tires in the automotive grave, and the only hope for mainstream excitement, the Eclipse coupe and Spyder, had hemlock poured down their crankcases last year. Increasing the quotient of bleak, the Lancer isn't due for a refresh until 2014, the coming Outlander PHEV will sell in miniscule numbers when it does arrive, a little sports car has been nixed and the only other Mitsu being considered for our landmass is the Colt, which, for its stellar fuel economy numbers, looks like a car designed by Pikachu. There's also that matter of declining NA market share in a rising overall market, Mitsubishi's piece of the total pie currently hovering around the 0.4-percent mark according to Automotive News.
The company has decided to do more about it, reassigning Executive Vice President and Head Officer of the Headquarters Product Projects & Strategy Group Gayu Uesugi to be the new chairman of Mitsubishi Motors North America. It will be the first time in five years that someone has filled the chairman position at MMNA.
The hope is that with Uesugi's 35 years with the company, his experience in the company's global product plan and his success in emerging market strategy, he's the man to "[develop] a product plan and growth strategy for the US market" that will put things right. Or at least better. He will work with Yoichi Yokozawa, who has been CEO of MMNA since last year. There are more details on the move in the press release below.