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2014 Mini Cooper S

One of the big challenges as an automotive journalist is reviewing cars that you have a personal connection to. I have a strong passion for Minis. My first new car was a 2004 Cooper S, and I still own a 2006 model. It's this affinity that's left me with a general disdain of the 2007 to 2013 model relative to my first-gen.
The last-generation cars, with their turbocharged engines, softer suspensions, duller steering and homelier looks are, in my mind, inferior to their 2002 to 2006 predecessors. As a car reviewer, though, I couldn't in good conscience argue the same point. The R56, as the last-gen cars were known internally and by enthusiasts, was a better-balanced vehicle that retained the lion's share of the abilities and character of the first-generation, R53 Cooper S, but they were better thought out, better designed, more livable, and felt like more complete products.
Before the third-generation of the reborn Mini Cooper S landed in my driveway, I couldn't help but wonder whether the model would continue its slide towards mass appeal, or if it would re-embrace the enthusiast realm with a stronger driver-focused mission. As I found out during my week with the car, it was a bit of both.

The original Mini Cooper still has universal appeal

It sold over five million units. It was voted the second most influential car of the last century, bested only by the pioneering Ford Model T. It counted among its owners Steve McQueen, Enzo Ferrari and Peter Sellers. It is the classic Mini.
The tiny, two-box, four-seat hatch is an automotive icon of the first order and it's high time it featured in an episode of Petrolicious. Of course, the video gurus did it right, filming this handsome 1971 Mini, which has been modified to accommodate the 1,275-cc four-cylinder from the Mini Cooper S of the time.
Its owner, Sumner Norman, describes life with his right-hand-drive, UK-spec Mini. Naturally, he points out some of the idiosyncrasies inherent with a car built under the guise of British Leyland, including some of well known reliability woes, which he says is the car "going British." Mostly, though, he just seems to have a good time with the little hatch.

Mini has become the Rover that BMW always wanted

BMW has been working for 20 years to build a successful line of British cars, and on the evidence of the second-generation Mini Clubman, it may have finally done it. That means it's time for all of us to get used to the fact that Minis aren't going to be that small anymore. Case in point is this new Mini Clubman, introduced last month and conspicuous by its size. Many of us who've pointed to BMW's stewardship of Mini as an example of retro done right bemoaned the Countryman subcompact SUV – a concept actually ahead of its time. The Coupe and Roadster, perhaps rightfully, deserved (and received) an eye roll. But now there's a so-called four-door hardtop that went on sale this year and this forthcoming, six-door Clubman that approaches the compact hatchback class in size. These vehicles actually look like practical moves at keeping buyers from defecting to larger cars made by someone else, rather than vain attempts at maximizing investment in a set of parts. And in an interesting twist, Mini is turning into one of its ancestors – minus the feeling of inevitable doom. Many of us were led to believe somewhere since Mini's relaunch about 15 years ago that the brand would be a stepping stone into the greater BMW fold. But in reality, it's done exactly the opposite, creating a parallel brand for those not willing to embrace the BMW image, but leaning heavily on British nostalgia. That was sort of the reasoning used when BMW pulled the Rover Group of England away from a fruitful partnership with Honda in 1994 and absorbed it all. In the consolidate-or-die '90s, it made sense. BMW had a small, but successful, line of sedans. Rover had no success outside of Western Europe (its last US attempt at selling cars, the Sterling, ended three years earlier). Yet its Land Rover line of SUVs was just right for the time and the 35-year-old Mini still had image-conscious clout. With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. Even ditching Land Rover made sense in the long run (and probably saved Jaguar in the process). With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. During a chat with Mini USA VP David Duncan this summer, it became clear the Mini of the past is probably gone. A small, city-sized Mini is not necessarily off the table, but larger and more profitable models are coming first.