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Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Ultimate Mini Clubman — the 'Final Edition' — will land in the U.S.

Mini has confirmed that its “Final Edition” version of the Clubman model will be offered in the United States, but itÂ’s no bargain basement edition: the price is $47,145, including $995 destination. While “final” is a tricky adjective to place in the automotive lexicon — sometimes something “final” isnÂ’t really that — Mini says that fewer than 100 examples of this loaded version will be available to U.S. customers. Production is to begin in September. The broader range of the Clubman, however, will be available until next February Â… and thatÂ’s final, Clubman-wise. The car is based off of the Mini Cooper S Clubman All4. While other destinations for the Final Edition may get other trims and power trains, the “S” model with all-wheel drive is the choice in the States, says Mini. Not surprisingly, no manual transmission is offered. Color choices are Enigmatic Black, Melting Silver and Nanuq White. Those base hues are accented by Shimmer Copper trim on the grille and fender vents, as well as three stripes running up the passenger's side of the hood. Another three Shimmer Copper stripes run along the lower sides underlining the "1 of 1969" badge on the C-pillar. The same badge can also be found on the side of the C-Pillar “to boast its stand-out personality” on the outside.   The standard Connected Media equipment includes an 8.8-inch touch display in the central instrument, the Mini Online digital service, Remote Services and smartphone integration for using Apple CarPlay and other apps via the vehicle's own control system. Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. 2024 Mini Hardtop winter testing footage before unveiling

Mini has become the Rover that BMW always wanted

BMW has been working for 20 years to build a successful line of British cars, and on the evidence of the second-generation Mini Clubman, it may have finally done it. That means it's time for all of us to get used to the fact that Minis aren't going to be that small anymore. Case in point is this new Mini Clubman, introduced last month and conspicuous by its size. Many of us who've pointed to BMW's stewardship of Mini as an example of retro done right bemoaned the Countryman subcompact SUV – a concept actually ahead of its time. The Coupe and Roadster, perhaps rightfully, deserved (and received) an eye roll. But now there's a so-called four-door hardtop that went on sale this year and this forthcoming, six-door Clubman that approaches the compact hatchback class in size. These vehicles actually look like practical moves at keeping buyers from defecting to larger cars made by someone else, rather than vain attempts at maximizing investment in a set of parts. And in an interesting twist, Mini is turning into one of its ancestors – minus the feeling of inevitable doom. Many of us were led to believe somewhere since Mini's relaunch about 15 years ago that the brand would be a stepping stone into the greater BMW fold. But in reality, it's done exactly the opposite, creating a parallel brand for those not willing to embrace the BMW image, but leaning heavily on British nostalgia. That was sort of the reasoning used when BMW pulled the Rover Group of England away from a fruitful partnership with Honda in 1994 and absorbed it all. In the consolidate-or-die '90s, it made sense. BMW had a small, but successful, line of sedans. Rover had no success outside of Western Europe (its last US attempt at selling cars, the Sterling, ended three years earlier). Yet its Land Rover line of SUVs was just right for the time and the 35-year-old Mini still had image-conscious clout. With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. Even ditching Land Rover made sense in the long run (and probably saved Jaguar in the process). With every passing day, the brilliance of BMW's move to abandon Rover in 2000 seems brighter. During a chat with Mini USA VP David Duncan this summer, it became clear the Mini of the past is probably gone. A small, city-sized Mini is not necessarily off the table, but larger and more profitable models are coming first.