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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Junkyard Gem: 2011 MINI Cooper Clubman

The original BMC Mini changed the automotive world forever in 1959, staying in production in essentially the same form all the way through 2000. Its innovative transverse-mounted engine and front-wheel-drive transaxle became the layout for most cars built in the world today, and its cheap price tag put millions of new drivers on wheels for the first time. Like the Volkswagen Beetle and Fiat 500, it was inevitable that the shape of such an iconic machine would be applied to a modern platform for the retro-ization craze of the late 1990s and early 2000s, and that's just what happened when BMW ended up owning the Rover Group. The BMW-built MINI Hardtop first appeared on our shores for the 2002 model year, and used-up examples of these cars are now extremely plentiful in self-service wrecking yards across the continent. The Cooper Clubman, which debuted here for the 2008 model year, has been a rare sight during my junkyard travels, and so I documented this one in Denver a few weeks ago. The Clubman wasn't quite as nimble and easy to park as the regular Cooper, but its increased cargo capacity and split rear doors made it a lot more useful for trips to the big-box store. It also offered more space for rear-seat passengers, and the right-side suicide rear door made it much easier to get into the back seat (on that side). The new MINI started out much larger than the clown-car-tiny old Mini, anyway. The added usefulness and more recent release of the Clubman have made it an uncommon sight in American car graveyards. This one was uncrashed and still had the original manuals inside, which suggests that some owners of first-generation (2008-2014) Clubmen are no longer willing to pay for major mechanical repairs when needed. We'll see how this sorts out during the next few years. As the owner of a 2000s wagon with a manual transmission, I applaud the original purchaser of this wagon for the choice of three-pedal setup. The interior looks to have been fairly tidy before junkyard shoppers tore it apart. The Colorado toll-road transponder suggests that this machine was a well-cared-for commuter for its decade on the road, but proved to be not worth repairing when some major component failed. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The future will look exactly like the MINI CLUBMANIA human-scale pinball machine. This content is hosted by a third party.

Mini finally lands its full blackflip

French stuntman Guerlain Chicherit hit the ski slopes of Tignes, France over the weekend - not to enjoy the fresh snow but to perform the first-ever unassisted backlip in a car, which was teased last month.
The unassisted part of the stunt comes from the fact that he Chicherit, in a special rally-prepped Mini Countryman, uses a regular, solid ramp rather than any specially modified ramps that have been used in the past to pull off this stunt. Unfortunately, after 18 months of practice, you'd think the video would be more entertaining by showing more closeups or better angles of the stunt.
Either way, you can check out Chicherit and his Countryman nail the back flip in the video posted below, and Mini has provided a press release and some high-res shots for the stunt as well.