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2017 Mini Countryman is even bigger and now has a plug-in model

The least mini Mini is getting, um, less mini. Great, now we're done with the "mini" jokes from here on out. The all-new, second-generation Countryman is wider, longer, and rides on a stretched wheelbase. And oh yeah, the plug-in hybrid is the first electrified Mini since the Mini E last seen in 2010. By adding 8.1 inches of length and 1.3 inches to the width, the Countryman is easily the biggest Mini ever built. As a key-carrying fan of Mini's older pint-sized models, this is a disappointment. But the size increases pay dividends in the cabin, making this effectively the first Mini that won't result in assault charges for forcing passengers to ride in the back. The 2.9-inch stretch in the Countryman's wheelbase contributes to a hefty 3.8-inch jump in second-row legroom, and there's around two inches of extra shoulder room in both rows. There's a bump in cargo volume, too. Trunk space increasesby 1.1 cubic feet with the second row up, and 5.4 cubic feet with the back seats folded down. That cargo space is easy to reconfigure, too, with a 40/20/40 split in the seats and up to five inches of fore/aft movement. So yes, the Countryman is an annoyingly large Mini, but it's inarguably the most versatile and family friendly vehicle ever built by the British brand. Whether the overall dimensions please or anger you, everyone can get excited by the changes under the hood. Leading the pack is the first-ever hybrid Mini. Called the Cooper S E Countryman All4, Mini paired its excellent 1.5-liter, turbocharged three-cylinder with a 7.6-kilowatt-hour lithium-ion battery and an 87-horsepower electric motor for total output of 221 horsepower and 284 pound-feet of torque, which is enough for a brisk 6.8-second run to 60 miles per hour. Fully charged from the plug on the driver's side front fender, the latest electrified Mini can cover 24 miles at up to 77 miles per hour. We like that kind of balance. But while the Cooper S E Countryman is almost certainly very efficient, there are a few sacrifices. The biggest is the 9.5-gallon fuel tank, which is far smaller than the standard car's 16.1-gallon tank. That's not a problem if you have time to charge regularly, but it will be an annoyance on sustained road trips. Like the BMW X5 xDrive40e, the Countryman PHEV will feature three separate powertrain modes. Auto eDrive leaves things up to the car's computers, Max eDrive forces the car to run on electrical power alone, and Save Battery does exactly what it says.

BMW looking to save billions with cost cuts

BMW is planning a fairly extensive overhaul in a bid to recoup some its annual costs, with CEO Norbert Reithofer (pictured above) aiming to save three to four billion euro ($4 to $5.4 billion) per year to help keep the company's profit margins between eight and 10 percent, while also maintaining investments in production expansion and new tech. BMW's profit margins sat at 9.4 percent in 2013.
According to Automotive News Europe, Reithofer is none too pleased about costs at Mini and on the 1 Series, although neither AN nor its source story, from Germany's Manager Magazin, elaborate on what steps could be taken to improve losses on either project. That makes it hard to figure out just where the fat will be trimmed from.
What may happen, though, is that BMW attempts to trim 100 million euros ($135 million) from its German labor costs each year; a solution hinted at a few weeks ago by Germany newspaper Muenchner Merkur. While a dramatic cost reduction, 100 million euros still doesn't begin to even approach the savings envisioned by Reithofer.

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric