2014 Mini Countryman Cooper S on 2040-cars

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The 2020 Mini John Cooper Works GP is overwrought and automatic

As we’ve said many, many times before: Nurburgring times are not the measuring stick automakers hold them out to be. They donÂ’t happen under controlled circumstances with independent observers and bone-stock cars, generally. So that makes the new 2020 Mini John Cooper Works GPÂ’s exact time – which BMW officially fudges as “under 8 minutes” and which spy shots peg at 7:56.69 – fairly meaningless. WhatÂ’s not meaningless are the optics. Regardless of whether others cheat, that time isnÂ’t particularly impressive, behind the likes of the Renault Megane R.S. Trophy-R, the Honda Civic Type R, and the Volkswagen GTI Clubsport. LetÂ’s say, hypothetically, that all of those faster ‘Ring runners were Â… ringers. Maybe the Mini isnÂ’t. But strip away this stopwatch discussion and what remains is perhaps even more controversial. The John Cooper Works GP is a busy little thing, be-winged and spackled with GP decals and red accents and unusual overfenders. And itÂ’s an automatic – no manual here. Certainly all this will excite some, but itÂ’s bound to create some controversy for its sheer audaciousness. LetÂ’s start with the styling. Deep, bright red accents abound, looking almost like enamel. The trim is otherwise darkened, even the badging. That large split wing above the rear hatch has a distinct sci-fi vibe, like it was ripped off the concept art for a 2042 fusion-powered race car. Whether it meshes with the loosely-defined retro vibe of the underlying Mini Cooper is up to you. The most striking exterior element is the overfender treatment. TheyÂ’re a combination of a plastic understructure and a chopped carbon fiber material cap with a hexagonal seam motif. In pictures, it looks a bit like fiberboard – probably not the look Mini was going for. The panels stand proud of the fenders, too, especially at the top seam. If weÂ’re being generous, they look quite bold. But it seems that this element will live or die on how it appears in the flesh, so weÂ’ll wait until then to analyze it more. The styling is going to create some polarization, and so too will the mechanical spec and performance numbers. The turbo inline-four makes 301 horsepower – respectable, sure, but not outlandish. The 0-60 time is off the pace compared to the superlative Civic Type R, which clocks a 4.7-second run according to Car and Driver (Honda is mum on 0-60 times, by the way). The GP? 5.0 seconds. Good, but not the best – just like its claimed ‘Ring time.

2014 Mini Cooper S

One of the big challenges as an automotive journalist is reviewing cars that you have a personal connection to. I have a strong passion for Minis. My first new car was a 2004 Cooper S, and I still own a 2006 model. It's this affinity that's left me with a general disdain of the 2007 to 2013 model relative to my first-gen.
The last-generation cars, with their turbocharged engines, softer suspensions, duller steering and homelier looks are, in my mind, inferior to their 2002 to 2006 predecessors. As a car reviewer, though, I couldn't in good conscience argue the same point. The R56, as the last-gen cars were known internally and by enthusiasts, was a better-balanced vehicle that retained the lion's share of the abilities and character of the first-generation, R53 Cooper S, but they were better thought out, better designed, more livable, and felt like more complete products.
Before the third-generation of the reborn Mini Cooper S landed in my driveway, I couldn't help but wonder whether the model would continue its slide towards mass appeal, or if it would re-embrace the enthusiast realm with a stronger driver-focused mission. As I found out during my week with the car, it was a bit of both.

Mini's Super Bowl ad stars Serena Williams and Tony Hawk

Everyone seems to have an opinion about what kind of car a Mini is, and what it says about its driver. For many, it seems, buying one is as much a fashion statement and lifestyle choice as it is anything else. And Mini is out to face those notions head-on in its latest Super Bowl ad. Set to air during the third quarter of the big game on the 7th, the spot brings in a star-studded list of celebrities. Tennis great Serena Williams, soccer player Abby Wambach, hip-hop star T-Pain, major-league pitcher Randy Johnson, skateboard legend Tony Hawk, and actor Harvey Keitel all feature in the 30-second spot dubbed "Defy Labels." The ad was produced by Butler, Shine, Stern & Partners and shines a spotlight on the new Mini Clubman. But you don't have to wait until Sunday to see it: you can watch it right here, and scope out the additional behind-the-scenes video below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. MINI DECLARES DEFIANCE IN STAR-STUDDED GAME DAY AD Woodcliff Lake, NJ – February 1, 2016... As more than 100 million viewers around the world prepare to tune into the big game on February 7, MINI USA is unveiling its star-studded 30-second spot today, set to air in the third quarter of the year's biggest night in television advertising. The ad, created by Butler, Shine, Stern & Partners (BSSP), embraces many of the labels the brand has experienced over the years with a very powerful message: it doesn't care what you call it. "Defy Labels," has its roots in the fact that everyone and everything is labeled but how you handle those labels is what matters. With defiance at its core, the campaign inspires people to shed the labels society has placed upon them and instead define themselves. "Ever since the first Mini was built in 1959, it has been labeled as one thing or another. It's small. It's cute," said Tom Noble, department head, MINI Brand Communications. "This campaign acknowledges those labels in a very authentic way while simultaneously showing people MINI is more than that. With the launch of the new Clubman, our brand is growing up, our products are more sophisticated, and its time to reset the conversation." The brand worked with an ensemble cast of athletes and celebrities to help start that conversation.