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Third-generation Mini Countryman looks all grown up in official spy shots

Mini's Countryman crossover is about to receive a significant makeover. While the third-generation model won't make its debut until later in 2023, the BMW-owned company published a set of official "spy" shots to preview the model and released details about where it will be built. Although the original Mini released in 1959 is an emblem of the British car industry, BMW is responsible for successfully transforming the model line into a full-fledged brand, and the third-generation Countryman will roll off the assembly line with a "made in Germany" label. It will be built alongside the 1 Series, the 2 Series Gran Coupe, and the 2 Series Active Tourer in Leipzig, Germany, so it will be the first German-built Mini (the current-generation Countryman is made in Holland). It will also stand out as the first Mini built under the same roof as BMWs. The crossover remains fully camouflaged, but it looks bigger and more rugged than the outgoing model; it notably sits higher and has a less tapered roof line. While the psychedelic black and yellow wrap hides most of the finer design details, we can tell that the Countryman loses the clamshell hood, but keeps the thick headlight bezels that have characterized the nameplate since its 21st-century reboot in 2010. The exterior door handles are now mounted flush with the door skins, and the big sensor in the grille hints at a wide selection of driving aids. Mini hasn't released technical specifications, but it clarified that gasoline- and battery-powered versions of the next Countryman will be available. An unverified report claims that the lineup will also include a gasoline-electric plug-in hybrid drivetrain rated at about 322 horsepower. Front-wheel-drive will come standard, and all-wheel-drive will be either optional or standard on more expensive powertrains. BMW will begin building the next Mini Countryman in late 2023, and we expect to hear more about the model in the coming months.  Related video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Mini Art Beat is a loud, driving social media billboard

Video billboards are nothing new, but a video on a moving car that's blaring music? Now that's something that will catch your attention - especially if you're driving alongside it in the streets of London.
That's the exact intent of Mini's new Art Beat, a Cooper Countryman turned marketing device that is custom-fitted with a staggering 48,000 LEDs. On its nightly drives through the city, the compact crossover showcases brightly colored videos, graphics and animations contributed by people around the world via social media. The Mini Space Blog describes the Art Beat as the "most vibrant and customizable NOT NORMAL ride you'll ever lay eyes on."

Mini pokes fun at Anthony Weiner using fake Twitter account

Mini, never one to pass on a marketing opportunity, has pounced on the plight of embattled New York City mayoral candidate Anthony Weiner, who seems to have an issue with sending pictures of his genitals to young women. Observers will notice that this is the second time the unfortunately named Mr. Weiner has been in the spotlight for his picture messages.
Capitalizing on Weiner's alias, Carlos Danger, Mini has created an account on Twitter - @CarlosDMotor. With a note on the profile page listing "Danger" as the account's middle name, it's sent out just one tweet, containing the message, "Wanna get your hands on my stick?" Attached to the Tweet is a scantily clad Mini Cooper S, with a towel around its "waist" snapping a picture. Too soon? To borrow the brilliant pun from AdWeek, the "auto erotica" was the idea of Mini's marketing agency Butler, Shine, Stern & Partners. Click below for the full tweet.