2011 Mini Cooper Countryman "s" - Paddle Shift - Highly Optioned - On Sale - Yes on 2040-cars

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BMW profit of $2.7B is down as automaker invests to keep luxury lead

Despite selling 6.6-percent more vehicles - a record by volume - and posting higher revenues in the second quarter of 2013, BMW Group's profit of 2.07 million euros ($2.75 billion) is down 8.8 percent from last year. Investments in new technology (e.g. the new i3) and personnel, in addition to a competitive market, are to blame, BMW states. But the automaker remains committed to its fiscal targets for 2013, which, Chairman of the Board of Management of BMW AG, Norbert Reithofer, says will be "on a similar scale to 2012."
The BMW brand's sales performance in the first half of the year, which increased by 7.7 percent to 804,258 vehicles delivered, was good enough for it to maintain its lead in the luxury market, narrowly beating Audi, which delivered 780,510 vehicles, Automotive News reports. Mercedes-Benz delivered 694,433 vehicles to cement third place.

2020 Mini Cooper John Cooper Works GP is relatively efficient

The 2020 Mini Cooper John Cooper Works GP is on track to be a heck of a hot hatch what with its over-the-top styling and 301 horsepower and 332 pound-feet of torque. It's also going to be a bit more frugal than the competition. We know this because the EPA released fuel economy numbers for the little monster. In town, the GP will return 24 miles per gallon, and it will get 30 mpg on the highway. Combined driving will result in 26 mpg. The Volkswagen Golf R with it dual-clutch automatic ties the Mini on the highway and in combined driving, but is down by 1 mpg in town. The Honda Civic Type R and Hyundai Veloster N each get worse fuel economy across the board. Both get 22 mpg in town and 25 in combined driving. The Honda then gets 28 mpg on the highway and the Hyundai gets 29 mpg. In defense of the other cars, they are more practical, as they all have usable rear seats, whereas the Mini has ditched its vestigial rear chairs. The Honda and the Hyundai also only come with manual transmissions, which nowadays aren't usually as efficient as automatic transmissions. But on the other hand, the Mini makes more power than all but the Honda, which beats it by only by 5 horses, and it makes substantially more torque than the rest. Regardless, if you happen to want to use just a bit less fuel in your hot hatchback, the Mini may be the choice for you. Related Video:    

Mini takes center stage on the Sphere in Las Vegas

When media theorist Marshall McLuhan famously said that “the medium is the message,” he wasnÂ’t referring to The Sphere in Las Vegas, but it would have fit perfectly into his philosophy. For example, thereÂ’s this: to introduce its advertising campaign for the new 2025 Countryman Electric model, the folks at Mini will employ the 366-foot-tall and 516-foot-wide out-of-this-world Sphere to debut creative images and videos “revealing” the new vehicle. “We wanted to think of this campaign as an art piece, not as an ad,” said Rob Lambrechts, Chief Creative Officer at Pereira OÂ’Dell, MiniÂ’s ad agency on the project. “People are coming to Sphere to have fun and be entertained, so we needed to integrate MINI in the least intrusive way possible.” Least intrusive? McLuhan mightÂ’ve asked whether the idea would draw more attention to the medium or would it amplify the intended message. At any rate, the car rendered on the Sphere is pretty nifty. In Vegas, a town not lacking in spectacular landmarks, the free-standing Sphere has dominated the visual landscape since it opened in September. The structure was funded in part by James Dolan, who oversees a family empire that includes Madison Square Garden and Radio City Music Hall, the Knicks and the Rangers. DolanÂ’s over-the-top investment, with its 700,000 square feet of programmable video screens, cost $2.3 billion to build. As for the new Countryman, the all-electric SUV will start at $46,195, including destination of $995, when it goes on sale. Output is rated at 313 horsepower and 363 pound-feet of torque. Range on a single charge is estimated at 245 miles, and the 0-60 time is 5.6 seconds. It can be reserved now. The Countryman S All4 and JCW are expected to begin reaching dealers in the spring with the electric versions coming a few months later. Mini's takeover of Sphere will run until December 2, with a special four-hour takeover on December 1. McLuhan, to finish the thought, believed that people should observe not only the media itself but "the ways in which each new medium disrupts tradition and reshapes social life." Viva Las Vegas. Related video: Video Marketing/Advertising MINI Crossover SUV Electric